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The Top Producer Lab

Actionable systems, scripts, and step-by-step guides pulled from $500M+ in closed volume. Learn what actually works for lead gen, follow-up cadence, listing presentations, open houses, and conversion—so you can win this week, not “someday.”

Top 1% Nationwide • $500M+ Sales • Coach & Team Leader • 10+ Years Top Producer

Sphere of Influence vs Cold Leads: Where Should New Agents Start? (2026) cold leads database management follow-up cadence lead generation new agent past clients referrals soi sphere of influence May 14, 2026

 

Sphere of influence vs cold leads — where new real estate agents should start

A new agent I coached last spring spent her first $4,200 on Zillow leads in three months. She closed zero deals from it. In month four she gave up on portals, sat down with a notebo

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