What commission rate should I assume?

Use your recent average or model a range (e.g., 2.0%–3.0%). Luxury or listings may differ.

How do I choose conversion rates?

Start with conservative defaults (Lead→Appt 15%, Appt→Client 60%, Client→Close 70%) and refine monthly from CRM data.

Will the outputs match my P&L?

This is a planning tool. Account separately for taxes, platform fees, caps, refunds, and referral splits in your P&L.

FREE TOOL FOR REALTORS

Plan Like a Top Producer

Find out exactly how many closings, clients, and leads you need to hit your annual income goal. Use this free Realtor Income & Goal Calculator to turn your dream numbers into a data-driven plan.

Use the Calculator

Free Tool for Realtors

Realtor Income & Goal Calculator

Set precise production targets in minutes—no spreadsheets. Enter a few assumptions and instantly see your required GCI, sales volume, closed units, and lead metrics to hit your income goal.

Inputs

Adjust defaults to match your market, split, and funnel.

Annual Net Income Goal $200,000

Average Home Price $700,000

Commission Rate (%) 2.5%

Broker Split You Keep (%) 80%

Avg. Buyer/Seller Side Ratio

Lead → Appointment (%)

Appointment → Client (%)

Client → Closing (%)

Avg. Direct Costs per Closing ($)

Monthly Marketing Budget ($)

Tip Use last year’s ratios as a baseline; improve one lever at a time.

Targets

Real-time goals based on your inputs.

Required GCI

Before split & per-deal costs

Sales Volume Needed

Total contract price of all sides

Closings Needed

Approximate sides to hit goal

Avg. GCI per Closing

Commission on average price

Clients Needed

Appointments Needed

Leads / Year

Leads / Month

Summary

Want an easier way to hit these numbers?

Agents use my Lead-Flow Activation mini-system to create consistent appointments from online interest—without feeling spammy.

How the math works

The calculator estimates gross commission income (GCI) per closing as: Average Price × Commission Rate. Your net per closing accounts for your broker split and average direct deal costs. We then work backward from your annual net income goal to determine required closings, clients, appointments, and total lead volume based on your funnel conversion rates.

Avg GCI / Closing = Price × (Rate%)
Net / Closing ≈ (Avg GCI / Closing × Split%) − Costs per Closing
Closings Needed = Annual Net Goal ÷ Net / Closing
Clients Needed = Closings ÷ (Client → Close %)
Appointments Needed = Clients ÷ (Appt → Client %)
Leads Needed = Appointments ÷ (Lead → Appt %)

Note: This is directional planning, not tax or legal advice. Adjust assumptions to your model (team, referral fees, dual agency, etc.).

FAQs

What’s a good commission rate to assume?
Use your average from the past 6–12 months. If you handle more listings or luxury, consider modeling 2–3 scenarios.

How should I set conversion rates?
Start with conservative defaults (e.g., 15% Lead→Appt, 60% Appt→Client, 70% Client→Close) and refine monthly.

What if I work in multiple price bands?
Run the calculator twice—once per segment—and combine the targets.

Will this match my P&L exactly?
No. This tool is for planning. Include taxes, refunds, referral fees, caps, and platform fees in your own budgeting.

How do I lower leads needed?
Increase conversion at any stage, raise average price, or improve your split. Small improvements compound quickly.

Created by Jamil Academy • Explore more guides on the Jamil Academy blog.