Real Estate Cold Calling Scripts: 10 Proven Scripts That Book Appointments
Apr 28, 2026
Real Estate Cold Calling Scripts (2026): 10 Proven Scripts That Book Appointments
The exact scripts I still use today on FSBOs, expireds, circle prospects, and the voicemails my team leaves when no one picks up — pulled from $500M+ in closed volume.
A homeowner in my farm hung up on me three times. On the fourth call I caught her on a Tuesday afternoon and she finally said, "Why do you keep calling me?" I told her the truth: her husband had ordered a "For Sale By Owner" sign from Amazon two months earlier, and I'd watched the listing sit on Zillow with zero offers. Twenty-eight days later I had her listing. Closed in 11 days at 99% of asking. Total dials to win that listing: 47. Total cost: my time on the phone. That's what cold calling looks like when you treat it as a system instead of a Hail Mary — and this guide breaks down exactly how to run that system in 2026.
Every agent I coach asks me the same thing: "Does cold calling still work, or is that something old agents do?" Then they tell me about the $1,500 a month they're burning on Zillow leads who don't pick up the phone. They've tried Facebook ads, three different CRMs, AI lead-nurture bots. Nothing's sticking.
My answer is always the same: cold calling isn't dead. It's just done badly by 90% of agents. The data backs it up — real estate cold calling converts at 2-3% on cold lists and as high as 6-10% on high-intent lists like FSBO and expired listings. Top producers close one new listing every 25-35 expired dials. Compare that to the 0.12% response rate on email or the 0.2% on paid social, and the math is lopsided. The agents I see quietly dominating Northern Virginia neighborhoods aren't running flashy Instagram campaigns. They're picking up the phone every morning at 9:00 AM and not hanging up until they've talked to 30 humans.
I'm Saad Jamil, founder of Jamil Academy. I've closed over $500M in volume and 800+ homes in NoVA, and I still actively sell today. Cold calling is one of the channels that built my business — not because dialing is magic, but because most agents quit by call 50 and I never did.
In the next 16 minutes I'll give you the 10 scripts I still use today, the best windows to dial, the objections you'll hear and exactly how to handle them, the TCPA compliance basics that keep you out of trouble, and the tracking framework that tells you what's actually working. By the end you'll have a system you can launch tomorrow morning.
What's a realistic cold calling success rate?
The 10 cold calling scripts that book appointments
Anatomy of a high-converting cold call
Best time to cold call (with data)
How to handle the 5 most common objections
TCPA & DNC compliance for real estate agents
How to track your cold calling ROI
7 mistakes that kill cold calling campaigns
Cold calling vs. other lead generation channels
Your 30-day launch plan
Frequently asked questions
Does cold calling still work for real estate in 2026?
Yes. Real estate cold calling converts at 2-3% on cold consumer lists and 6-10% on high-intent lists like FSBO and expired listings. Top agents close one new listing every 25-60 dials when calling targeted lists with a sharp script. The agents who say cold calling is dead are the ones who quit at 30 dials and never came back.
Walk down any agent's social feed today and you'll see the same thing: AI-generated graphics, recycled "5 tips" carousels, and Reels that look like every other agent's Reels. Inboxes are worse — the average homeowner gets 121 emails a day. Their attention is shredded. Meanwhile the phone in their pocket still rings. And when it rings with a local number from an agent who knows their neighborhood, they pick up at meaningfully higher rates than they open emails.
The numbers tell the story. According to a 2025 Cognism study, 65.6% of cold calls now end in a live conversation, with average success rates of 2-5% across industries — and 6-10% for the best teams. The 2025 HubSpot State of Cold Calling Report found that 82% of buyers have accepted meetings from cold calls. For real estate specifically, FSBO and expired listing prospecting consistently produces 1 listing per 25-60 dials, depending on list quality and rep skill.
But here's the catch most agents miss: cold calling is not a one-shot channel. It's a system. The agents winning with the phone in 2026 aren't relying on it alone — they're using cold calls as the live-conversation anchor in a multi-touch sequence. The dial happens. The text follows that night. The market-report email goes out the next morning. The retargeting ad starts appearing on Facebook three days later. That's the system that's converting. A cold call in isolation is a coin flip. A cold call inside a sequence is a pipeline.
What's a realistic cold calling success rate?
Plan for 1-3% conversion on cold neighborhood lists and 6-10% on FSBO/expired listing lists. A focused agent making 60-100 dials per day will average 1-3 booked appointments and 1 listing every 1-2 weeks once their script and follow-up are dialed in. New agents should expect 90 days before the math feels real.
Most agents wildly overestimate cold calling's instant payoff and wildly underestimate its compound payoff. They picture booking three appointments on day one — and quit when day one delivers four hang-ups and two voicemails. Reality: cold calling is a volume game first, a skill game second, and a follow-up game always.
Here's the math I share with the agents I coach when they're starting out. Run these numbers as your benchmark for the first 90 days, then revisit:
Notice the pattern — the higher the seller's existing intent, the lower the dial count to a listing. Expireds beat everything. A listing came off the market because the seller wanted to sell and the previous agent failed. They're motivated, frustrated, and easier to close than any cold homeowner you'll ever talk to. If you only do one cold calling motion this year, do expireds.
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GET MY FREE E-BOOKThe 10 cold calling scripts that book appointments
The 10 highest-performing real estate cold call scripts in 2026 are: expired listings, FSBO outreach, just-sold circle prospecting, just-listed neighbor calls, sphere re-engagement, open house follow-up, internet lead reactivation, absentee owner outreach, pre-foreclosure, and the voicemail script. Each script needs a different opener — match the script to the prospect's awareness level.
Generic scripts are why most agents fail at cold calling. The opening line that works on an expired listing owner sounds tone-deaf to a FSBO. The script that works on a past client falls flat with a stranger in your farm. Match the script to the prospect. Below are the 10 I rotate through with my team — the same words I'm using on the phone this month.
A note on delivery before you start: these are scripts, not screenplays. Don't read them. Internalize the structure, then say them in your own voice. The prospect can hear when you're reading. The single biggest skill upgrade you can make is to sound like a human, not a telemarketer — and that comes from saying the script out loud 50 times before you ever dial.
Expired Listing Script
Best for: Owners whose listing expired in the last 24-72 hours. Goal: Book a 15-minute consultation.
You: "Hi, is this [Name]? This is Saad with Jamil Academy. I noticed your home on [Street] just came off the market — I know that's frustrating after putting in all that effort. Real quick, do you still want to sell, or did you change your mind?"
[If still selling]
You: "Got it. Most of the time when a home doesn't sell, it's one of three reasons — pricing, marketing, or how it showed. Would it be helpful if I shared what I'm seeing in your specific neighborhood right now? It would take about 15 minutes — I can send a one-page market snapshot before we talk so you can decide if it's worth your time. What works better for you, tomorrow morning or tomorrow afternoon?"
Why it works: lead with empathy, ask the binary question (still selling?), then pivot to the three-reason framework that puts you in expert position without trashing the previous agent.
FSBO Script
Best for: Active FSBO sellers in week 2-6 of trying to sell. Goal: Position as a resource, capture for follow-up.
You: "Hi [Name], this is Saad. I saw your home for sale on [Street] — looks like a nice property. I'm not calling to pitch you on listing with me — I get that you're handling it yourself. Quick question though: if a buyer of mine wanted to see it this weekend, are you open to working with a buyer's agent if they bring a qualified, pre-approved client?"
[Listen — most say yes or maybe]
You: "Perfect. Mind if I ask — what's your timeline if it doesn't sell on your own? Reason I ask is, I keep an eye on FSBO listings in [neighborhood] and most sell within 90 days or end up listing with an agent. I'd rather know which way you're leaning so I'm not bugging you. If it makes sense down the road, can I check back in three weeks?"
Why it works: don't challenge the FSBO decision. Validate it, find the buyer-side opening, then earn permission to follow up on a date. Most listings end up converting from FSBO at week 6-9 — your job is to be the agent already in the conversation.
Just-Sold Circle Prospecting Script
Best for: Neighbors of a property you (or your team) just sold. Goal: Plant the seed, capture for the database.
You: "Hi [Name], this is Saad with Jamil Academy. Quick courtesy call — I just sold the home at [Address] on your street for $[Price], which is about $[X] over asking. Wanted to give you a heads up because that sale will likely affect what your home is worth. Are you the homeowner there?"
[If yes]
You: "Great. Quick question — most folks fall into one of three camps. Either you're planning to stay long term, you've thought about selling but not seriously, or you're actively looking to make a move in the next 6-12 months. Which one's closest?"
Why it works: real number, real address, real reason for the call. The three-camp question is genius — it gives them an easy non-confrontational answer and immediately segments them in your CRM. This single script category drives roughly 30% of my farm callbacks.
Just-Listed Neighbor Script
Best for: Neighbors when you put a new listing on the MLS. Goal: Find a buyer, identify a future seller.
You: "Hi [Name], it's Saad with Jamil Academy. I'm calling because I just listed a home in your neighborhood at [Address], and it's going live this Friday. Before I open it up to the wider market, I wanted to ask if you know anyone — a friend, family member, coworker — who might want to be a neighbor of yours."
[Pause — let them think]
You: "And while I have you — homes in [neighborhood] are selling really well right now. I won't pitch you, but if you've ever thought about what your home is worth in this market, I can shoot over a quick valuation, no obligation. Want me to send it?"
Why it works: gives the neighbor a non-self-serving reason to engage (referrals), then pivots to the value-add ask. The home-valuation hook captures emails and identifies sellers who weren't actively looking.
Sphere / Past Client Re-engagement Script
Best for: Past clients, friends, family, sphere of influence. Goal: Genuine connection + referral ask.
You: "Hi [Name], it's Saad. I was thinking about you the other day — how's the family / how's the new place / how did [specific reference] work out? [Catch up genuinely for 2-3 minutes.]"
You: "Hey, before I let you go — quick favor. The market's a little crazy right now and I'm being intentional about working with people I actually like. If anyone you know — coworker, neighbor, family member — mentions buying or selling this year, would you mind passing my name along? I take care of anyone you send me, you know that."
Why it works: sphere calls fail when they're transactional. Lead with the human, end with the ask. The "intentional about working with people I like" line is the soft frame that makes referral asks feel like a privilege, not a chore.
Open House Follow-Up Script
Best for: Visitors from your last open house. Goal: Qualify their motivation, book a buyer consultation.
You: "Hi [Name], this is Saad — I met you at the open house at [Address] this past Saturday. Quick follow-up: did the house end up being something you'd consider, or was it not the right fit?"
[Listen — usually they say "not quite right"]
You: "Totally fair. Can I ask — what was missing? [Listen.] Got it. Based on what you're describing, there are 3 or 4 properties either on the market right now or coming soon that fit better. Want me to put a quick list together and we can hop on a 20-minute call to walk through it?"
Why it works: open house attendees are the warmest leads you'll ever generate — they physically showed up. Most agents waste them with a generic "thanks for stopping by" email. Pick up the phone within 48 hours and ask the disqualifying question first.
Internet Lead Reactivation Script
Best for: Old Zillow / Realtor.com / portal leads who never responded. Goal: Restart the conversation without sounding salesy.
You: "Hi [Name], it's Saad. I know this is going to be random — you reached out a while back about the home at [Address] on Zillow. I never heard back so I figured the timing was off. Quick question: are you still in the market, or did you end up finding something?"
[If still looking]
You: "Good — the market shifted a bit since you first started. Mind if I ask what you're seeing that's working or not working? I can probably save you 20 hours of searching if you give me a sense of what you're after."
Why it works: acknowledges the awkwardness ("I know this is random") which disarms the prospect. The "I can save you 20 hours of searching" reframe shifts you from salesperson to time-saver. See my full internet lead conversion guide here.
Absentee Owner Script
Best for: Owners not living at the property they own (rentals, inherited, vacation). Goal: Surface a future seller.
You: "Hi [Name], this is Saad with Jamil Academy. I'm reaching out about the property you own at [Address] in [City]. I noticed it's currently rented out / vacant. Is now a good time?"
You: "Quick reason for the call — values in that zip code are at a 3-year high right now and I've helped a few absentee owners cash out before the market softens. I'm not asking you to sell. I just wanted to see if you'd want a free 5-minute equity report so you have the number on file. Worth me sending it?"
Why it works: absentee owners are statistically the most likely segment to sell — they don't live there, they're collecting modest rent, and rising property taxes hurt them more than owner-occupants. The equity report is a low-friction yes that gets you in their inbox.
Pre-Foreclosure / Distressed Owner Script
Best for: Notice-of-default filings, divorce filings, code violations. Goal: Offer options without pressure. Use only if your broker approves.
You: "Hi [Name], my name is Saad. I'm a local Realtor — I work with homeowners going through tough situations. I won't waste your time. Are you currently looking at all your options, or is the bank already in conversation with you?"
You: "Got it. Most folks in your situation have three paths — sell traditionally with equity, do a short sale, or stay and refinance. I can walk you through what each looks like in 10 minutes, no charge, no pressure. Whether you list with me or not isn't important to me right now — I just want you to know what's possible. Worth a quick conversation?"
Why it works: distressed sellers are emotionally exhausted. They've been getting predatory wholesale calls for weeks. The "whether you list with me isn't important right now" line stands out because it's true — your job is to be the trusted advisor, and the listing follows trust.
Voicemail Script (Under 20 Seconds)
Best for: Every cold call that goes to voicemail. Goal: Earn the callback.
You: "Hi [Name], this is Saad calling about [specific reason — your home on Maple, the just-sold on your street, your old listing inquiry]. Nothing urgent. If you have 30 seconds when you get a chance, give me a quick ring back at [number]. Again that's Saad at [number]. Thanks."
Why it works: under 20 seconds, specific reason, no pitch, number repeated. Most agents leave 60-second commercials. Short, specific, twice-stated number gets 5-10% callback rates. 100% of voicemails you don't leave get 0% callbacks.
Anatomy of a high-converting cold call
Every effective real estate cold call has 5 parts: a pattern-interrupt opener, a specific reason for the call, a binary qualifying question, an empathy-led pivot, and a clear next-step ask. Aim for calls under 5 minutes — success rates drop 61% past the 5-minute mark.
Every script above follows the same underlying skeleton. Once you internalize it, you can build a script for any new prospect type in 10 minutes. Here's the structure I teach inside the Top Realtor Playbook:
1. The opener (first 5 seconds): A pattern interrupt. Not "How are you doing today" (which signals telemarketer). Use "Hi [Name], this is [You] — quick question for you" or "Hi [Name], this is [You] from [Company], do you have 60 seconds?" Honesty disarms.
2. The specific reason (next 10 seconds): Why are you calling THIS person, TODAY? "I just sold the home next door" / "Your listing came off the market" / "You inquired about the home on Oak Street." Specific reasons earn the next 30 seconds.
3. The binary qualifying question: Get them talking with a yes/no. "Are you still selling, or did you change your mind?" / "Is now a good time?" The binary question short-circuits the brush-off reflex.
4. The empathy-led pivot: Acknowledge their situation before pitching anything. "I know that's frustrating" / "Totally fair" / "That makes sense." Empathy is the bridge from interruption to conversation.
5. The clear next-step ask: One specific request. A 15-minute call. A market report sent to their email. A question answered. Never end a cold call without a defined next action.
A few specific numbers worth tattooing on your dialing hand. According to industry data:
- →Asking 11-14 questions during a cold call yields a 70% success rate (Gong research).
- →Saying "How have you been?" as an opener increases conversion 6.6x compared to "How are you?" (it implies prior connection — the brain hears "did we meet?").
- →Calls that exceed 5 minutes drop success rates by 61%. Get to the next-step ask faster.
- →78% of sales pros report that listening (not talking) improves conversion. Most agents do the opposite.
Best time to cold call (with data)
The two highest-pickup windows for real estate cold calls are 11 AM-12 PM and 4 PM-5 PM in the prospect's local timezone. Wednesdays produce up to 50% more conversations than other weekdays. Avoid Mondays (catch-up day) and Friday afternoons (mentally checked out). Always stay inside TCPA's 8 AM-9 PM window.
Most agents dial when they have time. The agents who book the most appointments dial when their prospects pick up. The difference between a 20% connect rate and a 40% connect rate is often nothing more than calling at the right hour of the right day. Here's the data, layered:
Day of week matters as much as hour. UpLead and HubSpot data converge on the same answer: Wednesday delivers the highest connect rate, with Tuesday and Thursday close behind. Avoid Mondays (people are catching up on email) and Fridays after 2 PM (mentally on the weekend). Saturday morning calls between 10 AM and noon work surprisingly well for FSBOs — they're at home and they're working on the listing.
My team's daily dial schedule: 9:00-10:30 AM (warm-up + voicemail follow-ups), 11:00 AM-12:30 PM (FSBOs + expireds), 4:00-5:30 PM (circle prospecting + sphere). That's three focused 90-minute blocks, ~150 dials, every day. Consistency beats intensity.
How to handle the 5 most common objections
The five objections you'll hear on 90% of cold calls are: "We already have an agent," "Just take us off your list," "We're not selling," "Your commission is too high," and "Send me information." Each has a one-line response that keeps the conversation alive without being pushy.
80% of prospects say "no" four times before saying "yes." The agents who close listings aren't the agents with magical pitches — they're the agents with calm responses to predictable objections. Here are the five you'll hear most and the words I use to handle each.
"We already have an agent."
Your response: "Got it — totally respect that. Quick question: are they actively bringing you offers, or are you in a holding pattern? Reason I ask — I'd rather know I'm not stepping on toes than waste your time."
"Take us off your list."
Your response: "Absolutely, will do — I'll mark you do-not-call right now. Before I let you go, is that because the timing's bad, or because real estate just isn't on your radar at all? Either way I'll respect it." (Then honor it within 10 business days per TCPA.)
"We're not selling."
Your response: "Makes sense. Totally fair. Let me ask — if I sent you a quick one-page market report on your zip code so you have it on file, would that be useful, or would you rather I just leave you alone?" (The second option is a powerful soft close — most pick the report.)
"Your commission is too high."
Your response: "Fair concern — and especially with the NAR settlement changes, I get it. Quick question: would it help to see exactly what the commission pays for and what my net-to-you would be on a sale? I can show you the math in 10 minutes — then you can decide if it's worth it."
"Just send me information."
Your response: "Happy to. Quick question so I send the right thing — are you more interested in current home values in your area, or in what the process looks like if you decide to sell? I'll send only what's useful and skip the spam."
Cold calling is one channel. The Top Realtor Playbook is the whole system.
Cold calling works best when it's plugged into a complete operation — lead generation, scripts, follow-up cadence, and marketing across every channel. The Top Realtor Playbook walks you through the same 4-module system I've used to close 800+ homes: Operational Excellence, Script Mastery, Lead Generation Secrets, and Marketing Mastery. Lifetime access, downloadable templates, and a 14-day money-back guarantee.
Explore the Top Realtor Playbook →TCPA & DNC compliance for real estate agents
Real estate cold calling is fully covered by TCPA and the National Do Not Call Registry. You must scrub every list against the National DNC, only call between 8 AM and 9 PM in the prospect's local timezone, honor internal opt-outs within 10 business days, and avoid auto-dialed calls to cell phones without prior express written consent. Florida and Oklahoma have stricter state-level rules.
This section is the one most "scripts blog posts" skip. Don't skip it. TCPA violations carry penalties of $500-$1,500 per call, and class-action lawsuits against agents and brokerages are increasing. None of the scripts above will help you if your broker fires you for a compliance violation.
The non-negotiables every agent should know:
- →Calling hours: 8 AM to 9 PM in the prospect's local timezone, not yours. If you're in NoVA dialing California, the math matters.
- →National DNC scrub: Required on every list before dialing. Most expired/FSBO data providers (RedX, Vulcan7, Landvoice) include this — verify before relying on it.
- →Internal DNC: When a prospect asks to be removed, mark them DNC inside 10 business days and retain that record for 4+ years.
- →Auto-dialers and cell phones: Auto-dialed (predictive) calls to cell numbers require prior express written consent. Most parallel dialers used by agents (Mojo, BatchDialer, RedX Power Dialer) operate in single-line manual mode for cell numbers to avoid this.
- →FSBO sign exemption myth: Just because a homeowner publicly displays their phone number on a FSBO sign does not exempt them from DNC protection at the federal level. State and case law varies. Consult your broker.
This is not legal advice — I'm an active agent, not a TCPA attorney. Always run your cold calling program past your broker and confirm state-specific rules. Florida (FTSA) and Oklahoma have the most aggressive consumer-protection laws right now.
How to track your cold calling ROI
Track 5 numbers daily: dials, contacts (live conversations), appointments booked, signed listings, and closings. Calculate two ratios — contacts-per-dial (your list quality) and appointments-per-contact (your script quality). Review weekly. If either ratio drops, you know exactly where to fix.
Most agents track nothing on cold calls and then wonder why they can't tell what's working. The fix is simple — five numbers, every day, written down. The rest of your business should be tracked the same way, but cold calling is where the discipline starts.
Run the math quarterly and you'll know whether cold calling is paying. Real example: 80 dials a day × 5 days = 400 dials per week. At 15% contact rate = 60 conversations. At a 5% appointment-set rate = 3 appointments per week. At a 33% listing-conversion rate = 1 listing per week. At a $500K average sale price and 2.5% commission = $12,500 GCI per listing × 4 per month = $50,000 monthly GCI from cold calling alone, assuming you stay consistent.
That's the math that separates agents who cold call for 90 days from agents who cold call for life. My full Lead Conversion Blueprint walks through this in deeper detail.
Know what you'll actually net from each cold-call listing.
The math on cold calling ROI changes once you factor in your brokerage split, fees, and caps. Use the Commission Split Calculator to see your real take-home from any deal — then budget your dial time against your net, not your gross.
Calculate Your Real Take-Home →7 mistakes that kill cold calling campaigns
I've watched dozens of agents start cold calling and quit within 90 days. The reasons rhyme. Here are the seven I see most often — read these before you dial your first prospect, not after you've burned 200 calls wondering why nothing worked.
Quitting after 30 dials
It takes 6-8 attempts to connect with one qualified prospect. Thirty dials is barely the warm-up. 44% of sales reps stop after one call attempt — don't be that 44%.
Reading the script word-for-word
Prospects can hear it instantly. Internalize the structure, then say it in your voice. Practice the script out loud 50 times before you dial.
No clear next step
A pleasant conversation that ends with "OK, talk soon" is a wasted dial. Always close with a specific next action — a 15-min call, an emailed report, a date.
Talking more than listening
Top performers ask 11-14 questions per call. Most agents pitch in the first 15 seconds. Ask. Listen. Confirm. Then offer.
Calling cold lists when expireds exist
Expireds convert at 1 listing per 25-35 dials. Cold neighborhood lists convert at 100-150. If you only have one calling hour, dial expireds.
Skipping the voicemail
100% of unleft voicemails get 0% callbacks. Use Script #10 above. Twenty seconds, specific reason, number twice.
No follow-up sequence after the call
Pairing cold calls with email + SMS follow-up boosts response by 28%. The single dial is a touch — the sequence is the conversion engine.
Cold calling vs. other lead generation channels
Cold calling has the highest conversion rate per touch (2-10%) of any outbound channel — beating email (0.12%), paid social (~0.2%), and direct mail (~4.4%) on per-piece response. The right answer isn't either-or — it's both. Combining cold calls with email, SMS, and direct mail can boost overall conversion by 28-63% versus single-channel.
Here's the side-by-side I share with the agents I coach. Don't pick one. Layer them.
The agents winning in 2026 aren't running cold calls OR Facebook ads. They're cold calling expireds, sending those who don't pick up a follow-up text the same day, mailing the non-responders a postcard the next week, and retargeting visitors with display ads for the next 30 days. Multi-channel beats single-channel — every time. The cold call is the live conversation that anchors the rest. Read my direct mail guide here for the channel that pairs best with cold calling.
Your 30-day launch plan
If you've read this far, you're not the agent who's going to forget this in a week. So here's exactly what to do in the next 30 days — no overthinking required.
Week 1 — Setup & List Source
Pick your list source: RedX, Vulcan7, or Landvoice for expireds and FSBOs. Subscribe to one — not three. Scrub against the National DNC. Block 90 minutes a day on your calendar for dialing (11 AM-12:30 PM). Practice Scripts #1 and #2 out loud 50 times.
Week 2 — Start Dialing (Volume First)
Goal: 60 dials per day, 5 days a week = 300 dials. Track 5 numbers daily on a whiteboard. Don't worry about appointments yet — focus on volume and not freezing on the call.
Week 3 — Layer Follow-Up
Add a 24-hour follow-up text to every contact who didn't book. Add a 48-hour follow-up email with a market report. Now you've turned every dial into a 3-touch sequence.
Week 4 — Refine the Script
Record yourself (with consent where required). Listen to 5 calls. Identify the 2 sentences that you're rushing or getting interrupted on. Rewrite. Re-dial. By the end of week 4 you should have 1-2 booked appointments and a real script you'll use for the next 12 months.
Then the hard part: do it for 12 months without quitting. That's the entire game. Most agents won't. The ones who do will own the listings.
Written by Saad Jamil — Founder of Jamil Academy and Top 1% Realtor nationwide with $500M+ in career sales and 800+ homes closed in Northern Virginia. Saad shares the exact systems he uses daily to help agents become top producers. View Saad's Zillow profile →
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Frequently asked questions
Does cold calling still work for real estate agents in 2026? +
What is the best time to cold call real estate prospects? +
How many cold calls does it take to get a listing? +
Can real estate agents call FSBOs and expired listings on the Do Not Call list? +
Should I leave a voicemail when cold calling real estate prospects? +
What's the best dialer for real estate cold calling? +
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