Listing Presentation Template & Script (Free) — 2026 Edition

Updated for 2026 • 10-slide deck • Commission & pricing scripts • HowTo + FAQ schema

Sellers don’t choose the “nicest” agent—they choose the clearest plan. After $500M+ in sales, the winning listing presentation is simple: proof, price, plan. Below is a complete, copy-and-paste deck with word-for-word scripts, plus a numbers-first talk track that handles commission and price without friction.

Jump to:

• Free 10-Slide Listing Deck (with scripts)
• Pricing Strategy & Commission Conversation
• Pre-Listing Checklist & What to Bring
• Week-One Launch Timeline
• Common Mistakes
• FAQ

Free 10-Slide Listing Deck (copy this + read the script)

Goal: 12–15 minutes. Keep it conversational; let the net sheet + tour plan carry the weight.

1. Cover — “Your [City/Neighborhood] Home Sale Plan”
   Script: “Thanks for the time. I’ll be brief—here’s how we protect your timeline and net and get you a result in week one.”
2. Proof at a glance (X homes sold, $500M+ volume, top reviews screenshot)
   Script: “People hire us for execution. Here are outcomes and reviews—so we can spend our time on your plan.”
3. What matters to you (3 bullets you confirmed by phone)
   Script: “You told me the win is [move date], [target net], [stress level]. Everything we show ties back to that.”
4. The Price Conversation (framework) — “Ask • Likely • Stretch” + credits explainer
   Script: “We price in a range and manage credits so inspection/appraisal don’t erase your number. I’ll show you three data-points and where buyers will actually pay now.”
5. Comps Snapshot — 3 closest with photos & days on market
   Script: “These three are the truth-tell. We’ll use them to prep for appraisal too.”
6. Net Sheet (3 prices) — Ask / Likely / Stretch rows
   

   Ask:     ${A}   Likely: ${L}   Stretch: ${S}
   Est. credits: ${C}   Est. net after costs: ${A_net} / ${L_net} / ${S_net}
     

   Script: “I want you clear on net at three prices so we can adjust fast without surprises.”
7. Week-One Tour Plan — how we create private showings (not just MLS)
   Script: “Day 1–3 we seed buyers already touring; private tours beat open-house looky-loos. I’ll show the exact cadence.”
8. Media & Distribution — pro photos, video, distribution list, retargeting
   Script: “Great media matters, but targeted outreach books tours. Here’s our playbook for your price band.”
9. Deal Mechanics — financing → inspection → appraisal timeline
   Script: “Where money is lost is here. We pre-wire the lender and appraisal with comps and keep credits tight.”
10. Next Steps — paperwork, prep list, launch date options
    Script: “Two launch windows work: Thu or Mon. Which fits your move date? I’ll text the prep list and net sheet.”

Pricing Strategy & Commission Conversation (word-for-word)

Price Range Script

“Buyers don’t buy ask; they buy value vs. options. We’ll list where we attract multiple qualified buyers, then manage credits so inspection/appraisal don’t erase your net. Here’s Ask / Likely / Stretch and the net at each.”

Commission Script (no arm-wrestling)

“I’m confident on our fee because it’s matched to net outcomes. If the numbers brief and week-one tour plan look strong and we hit your net, we’re a fit. If not, we shouldn’t ask you to hire us.”

Price-Cut (if needed) Script

“We have two levers: price and credits. A $10k price move changes search buckets; a $10k credit changes payment. Based on showings and feedback, we’ll pick the lever that protects your net.”

Pre-Listing Checklist & What to Bring

• 3 comps with photos + days on market (print + digital)
• Net sheet at Ask / Likely / Stretch
• Prep list (paint, lighting, small fixes) & staging options
• Week-one tour plan (names of likely buyers if available)
• Listing docs (ready for e-sign if they green-light)

Week-One Launch Timeline (copy/paste)

Follow-up cadence: daily tour updates to the seller, including buyer feedback and any credit/terms adjustments recommended.

Common Listing Presentation Mistakes

• Too long. If you talk for 40 minutes, you lose the room. Target 12–15.
• Leading with marketing features instead of net + timeline.
• No net sheet, no credits plan—price without terms is a guess.
• Leaving without a next step (launch window + prep list + e-sign ready).

FAQ

How do I handle a fee pushback?
Hold frame: “If we hit your net with this plan, we’re a fit. If not, we shouldn’t ask you to hire us.” Then return to net sheet/proof.

What if comps are thin?
Use bracket comps in nearby micro-markets and add condition/amenity adjustments; show buyers’ alternatives and payment equivalence.

Should I show marketing examples?
One slide with your best 3; the tour plan matters more than a reel of photos.

What if they want to start high?
Show the search bucket effect and likely days on market; offer a 7-day “data check” with a pre-agreed adjustment lever (price or credits).

More seller tools: FSBO Scripts · Expired Listing Scripts · Google PPC for Realtors