Expired Listing Scripts That Get Appointments — 2025 Edition

Expired sellers don’t want another pitch—they want a plan that works. After $500M+ in sales, the pattern is simple: align on their net and timing, show how the deal falls apart (pricing strategy, financing, inspection, appraisal), and offer a short pricing & plan consult. Below is the exact flow, scripts, and a one-week cadence to book appointments.

Jump to:

• What Winning Looks Like + Quick Plan
• The 5-Step Conversation Flow
• Phone/Text Scripts & Objections
• 7-Day Follow-Up Cadence
• Checklists & Tracker
• Common Mistakes
• FAQ

What “Winning” Looks Like + Quick Plan

• Outcome: 2–3 expired consults set per week; 1 new listing every 2–3 weeks with consistent cadence.
• Quick plan: Call → Disarm → Align on net/timing → Expose gap (deal mechanics) → Offer 15-minute pricing & plan → Confirm by text → Follow 7-day cadence.
• Data habit: Track answers to 3 questions: target net, timeline, why it didn’t sell. Use that to tailor the brief.

The 5-Step Conversation Flow

1. Disarm: “Not calling to relist you today.” Ask for permission to ask 2 quick questions.
2. Goal Align: Clarify win (net after costs, move date, hassle level).
3. Gap: Briefly explain where deals fail (financing → inspection → appraisal) and how you prevent that.
4. Micro-Promise: Offer a 15-minute pricing & plan owners can use, listed or not.
5. Close: Two time options, then text confirmation with address & prep notes.

Phone/Text Scripts & Objection Handlers

Opening (Phone)

“Hi, is this the owner of [Address]? I’m Saad with Jamil Academy Realty—not calling to relist you. Two quick questions so I can leave you with a plan—okay?”

Goal Align (two questions)

“What number would feel like a win after costs?”  
“If a strong buyer showed this week, what’s your ideal move date?”

Gap + Micro-Promise

“Most expireds I help had plenty of views, but deals died in financing → inspection → appraisal.  
I can stop by for a 15-minute pricing & plan: where buyers will pay now, how to structure credits, and a week-one tour plan.  
Does Thu 5:30 or Sat 11 work better?”

Text (if no answer / confirmation)

“Hey, it’s Saad re: [Address]. Not trying to relist you.  
I do a 15-min pricing & plan that fixes where deals die (financing/inspection/appraisal).  
Two slots: Thu 5:30 or Sat 11—what works?”

Objection: “We’re relisting with the same agent.”

“Totally fair. I’m not asking to replace them. My numbers brief is a second set of eyes so you avoid the same roadblocks.  
I’ll leave the 2-page plan and get out of the way. Thu 5:30 or Sat 11?”

Objection: “We’re taking a break.”

“Understood. I’ll drop a pricing & plan so when you restart, you’re set. It’s 15 minutes, zero pressure.  
Want me to swing by Thu 5:30 or Sat 11?”

Objection: “We’ll go FSBO.”

“Great—my brief still helps you net more. It covers credits so inspection/appraisal don’t erase your price.  
When’s better: Thu 5:30 or Sat 11?”

Objection: “Email me the info.”

“Happy to—what’s best email? I’ll send the summary and bring the 2-page plan so you can ask anything.  
I can stop by Thu 5:30 or Sat 11 for 15 minutes.”

7-Day Follow-Up Cadence (Expireds)

Day 0 (within 10 minutes): Call + text (above). If no answer, leave voicemail + text.

Day 1: Text a 45-sec video explaining the numbers brief; ask for Thu/Sat preference.

Day 2: Send comps snapshot (“3 most relevant”) + inspection timeline one-pager.

Day 3: SMS nudge — “Still good for Thu 5:30 or Sat 11?”

Day 5: Short case study text: “Last month we adjusted credits/appraisal timing and netted $X more. Want the brief?”

Day 7: Fork — schedule, or pause politely with a check-back date.

Checklists & Tracker

Prep Checklist for the 15-Minute Brief

• 3 closest comps with photos + days on market
• Net sheet at ask, likely, and stretch prices
• Inspection → appraisal timing plan (where credits show up)
• Week-one private-tour plan (how you’ll generate demand)

Call Tracker (copy into your CRM)

Common Mistakes

• Pitching marketing features before confirming net & timing.
• Skipping the deal mechanics (financing/inspection/appraisal) where money is lost.
• No deliverable—bring a 2-page plan and net sheet.
• Slow Day-0/Day-1 follow-up (the window closes fast after expiry).

FAQ

What do I do if they’re angry with agents?
Agree quickly and reframe: “That’s fair. I’m not asking to relist you. I’ll leave a numbers brief so you can avoid the same roadblocks.”

How long should the consult be?
Fifteen minutes. Leave the 2-page plan, confirm their net/timing, and set a next check-in.

Do I door-knock expireds?
Yes, if you’re comfortable. Use the same disarm line and offer to drop the brief. Keep it under two minutes.

What if they’ve already signed with someone else?
Respect it. Offer the brief as a second opinion for the future and set a reminder to check back after the new term.

More scripts: Open House Scripts · Follow-Up Text Templates · FSBO Scripts · Google PPC for Realtors