FSBO Scripts That Get Appointments — 2025 Edition

Most FSBOs don’t need another pitch—they need a plan. After $500M+ in sales, the pattern is simple: disarm fast, align on their goal (net more, fewer hassles), make a concrete micro-promise, and book a short consult. Below are copy-paste call/text scripts and a one-week follow-up cadence you can use today.

Jump to:

• What Winning Looks Like + Quick Plan
• The 5-Step FSBO Conversation Flow
• Copy-Paste Scripts (Call • Text • Voicemail)
• 7-Day Follow-Up Cadence
• Common Mistakes
• FAQ

What “Winning” Looks Like + Quick Plan

• Outcome: 2–3 FSBO consultations set per week; 1 new listing every 2–3 weeks once cadence is consistent.
• Quick plan: Call → Disarm → Align on net → Offer a 15-minute “pricing & plan” visit → Follow the 7-day cadence below.
• Data habit: Track conversations, consults set, show-ups, and listings won. Improve Day-0 speed and objection handling.

The 5-Step FSBO Conversation Flow

1. Disarm: “Not trying to list you today.” Permission to ask two quick questions.
2. Goal Align: Clarify their win (net number, timeline, hassle level).
3. Gap: Surface risks (buyer financing, inspections, appraisal, showings safety) with one sentence each.
4. Micro-Promise: Offer a 15-minute pricing & plan that owners can run with—listed or not.
5. Close: Give two time options; confirm by text with address & prep notes.

Copy-Paste Scripts (Call • Text • Voicemail)

Opening (Call)

“Hi, is this the owner of [Address]? I’m Saad with Jamil Academy Realty—not calling to list you. Two quick questions to help you sell for more and with fewer headaches—okay?”

Goal Align

“What number would feel like a win after costs?”  
“If a strong buyer showed up this week, are you ready for pre-approval + inspection + appraisal timing?”

Gap + Micro-Promise

“Most owners I help are solid marketers, but the deal costs happen in financing, inspections, and appraisal.  
I can share a 15-minute pricing & plan—what buyers will pay now, how to structure credits, and a checklist so you keep control whether you list or not.  
Does Thu 5:30 or Sat 11 work better for a quick stop-by?”

If They Say “We’re Fine Without an Agent”

“Totally fair. This is a numbers brief, not a listing pitch. I’ll leave you with a 2-page plan you can use either way.  
Would you prefer Thu 5:30 or Sat 11? I’ll be in and out in 15.”

Text (if call goes to voicemail or post-call confirm)

“Hey, it’s Saad re: [Address]. Not trying to list you. 
I offer a 15-min pricing & plan owners use to net more (financing, inspection, appraisal).  
Two options: Thu 5:30 or Sat 11—what works?”

Voicemail

“It’s Saad with Jamil Academy Realty—calling about [Address]. Not trying to list you.  
I have a brief you can use to net more even if you sell yourself—pricing, credits, and inspection timing.  
Text me Thu 5:30 or Sat 11 and I’ll hold that 15-minute slot.”

At the Door (if you pop by)

“Quick hello—I’m local. Not here to list you.  
I help FSBOs avoid financing/appraisal surprises. I can stop back for a 15-minute pricing & plan—Thu 5:30 or Sat 11 better?”

“We’ll Pay a Buyer Agent, Not a Listing Agent”

“Great—that attracts more serious buyers. My brief covers how to structure credits so your net doesn’t shrink at inspection/appraisal.  
15 minutes: Thu 5:30 or Sat 11?”

7-Day Follow-Up Cadence (FSBO)

Day 0 (within 10 minutes): Call + text (above). If no response, send the voicemail and a short text.

Day 1: Text a 1-minute video intro: “I’ll show comps, net sheet, and timing so you keep control.”

Day 2: SMS: “Want a net sheet for your target price? I’ll text a range in 5 minutes.”

Day 3: SMS: “Two quick slots: Thu 5:30 / Sat 11. I’ll bring the 2-page brief.”

Day 5: Drop a printed one-pager at the door: comps snapshot + inspection timeline.

Day 7: SMS fork: “Still going FSBO? I’ll check back next month. If you want the brief now, I’ll stop by Thu 5:30.”

Common Mistakes

• Pitching a listing before aligning on net and timeline.
• Talking features/marketing instead of deal mechanics (financing, inspection, appraisal).
• Asking for a meeting without offering a deliverable (2-page brief/net sheet).
• Slow Day-0 follow-up; waiting until “tomorrow” loses the window.

FAQ

What if they’re hostile about commission?
Agree quickly and pivot: “Totally fair. This isn’t a listing pitch—just a numbers brief so you protect your net.”

What do I bring to the 15-minute brief?
Comps snapshot, net sheet at 3 price points, inspection timeline, and a one-line marketing plan (pro photos + targeted buyers) if they ask.

How many FSBOs should I contact per day?
3–5 quality conversations beats 20 weak ones. Track consults set; refine your 5-step flow weekly.

What if they already promised another agent a try?
“Great—want my brief so you have a second set of numbers? I can drop it without taking any of their time.”