Open House Scripts That Book Appointments — 2025 Edition

Most agents don’t have a traffic problem—they have a system problem. After $500M+ in sales, the pattern is simple: greet with authority, ask smart questions, offer a clear next step, and follow up fast. Below is the exact flow and one-week cadence you can copy today. I’ll also show how to turn the same event into seller conversations—so your weekends create listings, not just buyers.

Jump to:

• What Winning Looks Like + Quick Plan
• The 4-Part Conversation Flow
• 7-Day Follow-Up Cadence
• Turning Neighbors into Seller Leads
• Common Mistakes
• FAQ

What “Winning” Looks Like + Quick Plan

• Outcome: 2–4 private tours booked per solid open house; 1–2 neighbor seller conversations scheduled.
• Quick plan: Run the Door → Discovery → Value Bridge → Exit flow; follow up within 10 minutes; invite neighbors with a value hook.
• Data habit: Track visitors, numbers captured, appointments set, and tours booked. Improve the first 24 hours.

The 4-Part Conversation Flow

1) Door (10–20s): Pre-frame leadership

Goal: Disarm, lead, and set an expectation you’ll add value quickly.

“Welcome in! I’m Saad. I give everyone a 30-second highlight tour so you don’t miss the best features—then I’ll let you explore. Sound good?”

2) Discovery (2–3m): Learn the truth fast

Use the kitchen/living area. Hit timeline, must-haves, obstacles, agent status.

• Ideal move-in timeframe?
• Already touring or just starting?
• One must-have you won’t compromise on?
• If this isn’t it, what’s it missing?
• Have a lender yet, or want a 5-minute plan?

3) Value Bridge (60s): Offer a next step

Propose a private tour of top matches and, if needed, a quick payment check.

“Based on what you told me, I can set up a private tour of the top 3 matches—no crowds. I’ll text you the list and lock a time. What’s the best number?”

4) Exit (30s): Capture the number with purpose

Tie your ask to something they want right now.

“I’ll send the address list + disclosures in 5 minutes so it’s on your phone. Best cell?”
“Two private-tour slots opened Thu 5:30 / Sat 11. Which should I hold? I’ll text you confirmation.”

7-Day Follow-Up Cadence

Day 0 (within 10 minutes)

SMS: Great meeting you at [Address]! I’m pulling 3 matches that beat it on your must-haves. Want them as a quick text list or email? – Saad
VM: It’s Saad—sent that list I mentioned. I’ll text you the link too. Call/text me back and I’ll hold a private-tour slot.

Day 1: Text a short video of a top match + ask for tour windows.

Day 2: Email comps + disclosures; highlight one under-priced option.

Day 3: SMS nudge — “Thu 5:30 or Sat 11?”

Day 5: Lender intro for a 10-minute payment check (if needed).

Day 7: “Still looking?” fork → book tour or pause politely with check-in date.

Turning Neighbors into Seller Leads

• Invite: 24–48h before, hand a simple flyer/DM: “Open house at [Address]. Curious what this does to your value? I can give you a 2-minute equity snapshot.”
• At the door: “Are you nearby? If you sold in the next 6–12 months, what would make it a win?”
• QR sign: “What’s my home worth today?” → routes to your seller capture.
• Seller follow-up fork:

  Day 0: “Nice meeting you! Want a quick equity check? I’ll text a price range in 5 minutes.”
  Day 2: “Snapshot: recent sales suggest $X–$Y. Want a 2-page brief with photos & days on market?”
  Day 5: “If a move this year could work, I’ll bring a 15-minute CMA by Thursday—no pressure.”

Common Mistakes

• Letting visitors roam without a 30-second tour (you lose authority).
• Asking for the number without a clear reason (always tie to immediate value).
• Waiting until Monday to follow up (wins happen in the first 24 hours).
• Ignoring neighbors (your lowest-cost seller leads are already there).

FAQ

What if they say they already have an agent?
Respect it. Provide info and collect a number to text disclosures so they can share with their agent.

How many appointments should this create?
With the cadence above, aim for 2–4 private tours from a well-attended open house.

How do I avoid being pushy when asking for a number?
Offer something specific they want now: address list, disclosures, or a private-tour slot.

How do I use this to win listings?
Invite neighbors, use the “value today” QR hook, and run the seller fork. Then keep an always-on seller funnel running between events.