Why Follow-Up Texts Are Essential

Consumers expect instant, convenient communication. While email is important, SMS open rates exceed 90%, making it the fastest path to engagement.

Even moving from no follow-up to three strategic texts can double your response rate. The key: personalization, timing, and clear next steps.

7 Proven Follow-Up Text Templates

1. Immediate Response Text (0–5 Minutes)
Send this as soon as a new lead hits your CRM:
“Hi {{FirstName}}, it’s {{YourName}} with {{Brand}}. I saw your interest in {{Address/Area}}. Do you have 60 seconds to chat or should I text you the top three options?”
Goal: Acknowledge the lead immediately and start a conversation before they get distracted.

2. Value-Focused Follow-Up (15–30 Minutes)
If the first text isn’t answered, send something that adds value:
“Hey {{FirstName}}, I pulled 3 listings matching your criteria in {{Area}}. Want me to send a quick comparison sheet so you can see what’s available?”
Goal: Show you’re providing real solutions, not just chasing a response.

3. Appointment Push Text (Day 1)
Use this to set up a consultation:
“Hi {{FirstName}}, I can walk you through a 20-minute tour window this week. Which day works best for you?”
Goal: Move the lead from passive interest to an active appointment.

4. Market Insight Text (Day 2–3)
Add timely, relevant information:
“{{FirstName}}, just wanted to share a recent listing in {{Neighborhood}} that just hit the market. Would you like a tour?”
Goal: Position yourself as a market expert and create urgency.

5. Social Proof Text (Day 3–4)
Leverage testimonials or recent success:
“Hi {{FirstName}}, I just helped a client in {{Neighborhood}} get under contract in 5 days. I can help you see similar options — want me to send a list?”
Goal: Build credibility and FOMO (fear of missing out).

6. Reminder / Nudge Text (Day 5–6)
Gently remind or follow up:
“Hey {{FirstName}}, just checking if you’re still looking at options in {{Area}}. Can I help narrow down the best fits?”
Goal: Keep the conversation alive without pressure.

7. Breakup / Re-Engagement Text (Day 7)
If a lead hasn’t replied after multiple attempts:
“{{FirstName}}, I don’t want to bug you. I can check back later, or let me know if you want a quick shortlist of top listings in {{Area}}.”
Goal: Give the lead control while leaving the door open for future engagement.

Best Practices for Follow-Up Texts

• Personalize every message — name, area, property type.
• Keep texts short (2–3 sentences max).
• Use timing strategically — don’t overwhelm the lead.
• Mix in value — listings, insights, or tips.
• Log every interaction in your CRM.

Automation Tips

Combine these texts with your CRM automation to save time and stay consistent:

• Immediate SMS when a lead enters the system
• Auto-reminders for Day 2–7 follow-ups
• Smart lists for non-responders, hot leads, and past clients
• Scheduled weekly review of responses and appointments

Automation ensures no lead slips through the cracks while keeping your texts personal and timely.

KPIs to Track

• Response Rate — how many leads reply to texts
• Appointment Rate — texts that convert to booked tours
• Follow-Up Compliance — % of leads getting all 7 messages
• Lead-to-Client Conversion — overall effectiveness of your texting system

A strong follow-up text system separates agents who close more deals from those who let leads go cold. These 7 proven templates, combined with personalization and timing, ensure leads feel heard, valued, and ready to act. Consistency + value + timing = more replies, more appointments, more closed deals.

FAQs

Can I copy-paste these exactly?
Yes — just replace {{FirstName}}, {{YourName}}, {{Brand}}, and {{Area}} with the real info.

How many texts per lead is too many?
Stick to 7 over 7–10 days. Beyond that, move the lead to a nurture sequence.

Should I mix email with these texts?
Absolutely. Layer your SMS with email for maximum engagement.

Do these work for seller leads too?
Yes — adjust the value offer to a CMA, pricing snapshot, or seller strategy.