Real Estate Drip Campaign (2025): 30-Day Email & SMS Templates for Buyers & Sellers
Oct 15, 2025
Real Estate Drip Campaign Templates (2025): 30-Day Email & SMS for Buyers & Sellers
Updated for 2025 · timing, scripts, and setup for higher reply rates
Hi, I’m Saad Jamil—top producer with $500M+ career sales and 800+ families served. This plug-and-play drip is what I give my team and coaching clients to convert “just looking” leads into booked consults—without being pushy.
Jump to:
30-Day Cadence Overview
| Day | Touch | Channel | Goal |
|---|---|---|---|
| 0 (0–5 min) | Got-your-inquiry + qualifier | SMS | Immediate engagement |
| 0 (10–30 min) | Voicemail + short text nudge | Call + SMS | Human proof |
| 0 (60–90 min) | Intro + 3 next steps | Set expectations | |
| 1 | Personalized question | SMS | Elicit detail |
| 2 | Value resource | Deliver help | |
| 3 | Call attempt | Call | Book consult |
| 5 | Micro-ask | SMS | Simple yes/no |
| 7 | Credibility story | Build trust | |
| 10 | Check-in | SMS | Keep warm |
| 14 | Market snapshot | Authority | |
| 18 | “10-min call?” | SMS | Appointment |
| 21 | My process | Reduce friction | |
| 25 | Simple CTA | SMS | Prompt action |
| 30 | Re-engage | Recycle or nurture |
Pro Tip: If the lead replies or books, stop the drip and switch them to an “Active” pipeline. Automate with a status/tag rule.
Copy-Paste Templates
Day 0 – Instant Text (0–5 min)
“Hi {{first_name}}, Saad here đź‘‹ Got your request. Are you focused on buying, selling, or just researching right now? I’ll send the exact next steps.”
Day 0 – Voicemail + Nudge (10–30 min)
VM: “{{first_name}}, Saad Jamil here. I’ll text a quick link—reply with your timing and I’ll tailor this to you.”
SMS: “Just left a VM. Want the 3-step plan for {{buyer/seller}} success? I can text it over.”
SMS: “Just left a VM. Want the 3-step plan for {{buyer/seller}} success? I can text it over.”
Day 0 – Intro Email
Subject: Quick plan for {{City}} {{Buying/Selling}}
Hi {{first_name}},
I’m Saad Jamil ($500M+ sales). Simple plan:
1) Timing (weeks/months)
2) Criteria ({{buyers: area/price/bed/bath • sellers: target list price + prep}})
3) Call (10 minutes to map next steps)
Reply with timing and I’ll tailor everything today.
— Saad
Hi {{first_name}},
I’m Saad Jamil ($500M+ sales). Simple plan:
1) Timing (weeks/months)
2) Criteria ({{buyers: area/price/bed/bath • sellers: target list price + prep}})
3) Call (10 minutes to map next steps)
Reply with timing and I’ll tailor everything today.
— Saad
Day 5 – Micro-Ask (SMS)
“Want me to send A) {{3 homes under $X}} or B) {{seller: comps + net sheet}}?”
Day 7 – Credibility Email
Subject: How we saved {{client}} ${{amount}} in {{area}}
One-paragraph story (strategy, timing, terms). CTA: “Want a similar plan?”
One-paragraph story (strategy, timing, terms). CTA: “Want a similar plan?”
Day 14 – Market Update Email
Subject: {{City}} market: rates • inventory • prices
Bulleted snapshot + what it means for {{buyers/sellers}}. “Want numbers for your price band/neighborhood?”
Bulleted snapshot + what it means for {{buyers/sellers}}. “Want numbers for your price band/neighborhood?”
Day 30 – Re-Engage Email
Subject: Keep or pause?
Happy to keep sending useful updates—or pause until your timing changes. What’s best?
Happy to keep sending useful updates—or pause until your timing changes. What’s best?
Buyer vs. Seller Personalization
- Buyer: “If I sent 3 homes matching your budget + must-haves, would that help?”
- Seller: “If I sent a 2-page go-to-market plan with pricing bands + prep priorities, would that help?”
How to Set It Up in Any CRM (5 Steps)
- Create tag:
New-Lead-Drip-30 - Trigger on new lead or tag applied.
- Schedule Day-0 actions at 0–90 minutes; others per the table.
- Branching: on reply/appointment, stop drip and move pipeline.
- Track replies, calls, and appointments weekly.
Related reading: Buyer Consultation Script (2025).
FAQs
How many touches in the first 24 hours?
3–4 across SMS, call/VM, and email is optimal without feeling spammy.
3–4 across SMS, call/VM, and email is optimal without feeling spammy.
What if the lead is just looking?
Keep them in the drip; deliver low-pressure value and re-check timing every 7–10 days.
Keep them in the drip; deliver low-pressure value and re-check timing every 7–10 days.
Can this run for portal or paid leads?
Yes—reference the exact property or search in Day-0 messages to increase replies.
Yes—reference the exact property or search in Day-0 messages to increase replies.
Limited-time: $7
Want plug-and-play systems that turn consults into closings?
Get my targeting, scripts, and 30-day cadence inside the Leadflow Activation—short, tactical, proven.
- Speed-to-lead + email/SMS templates
- Copy-paste setup for Sierra / kvCORE / FUB / etc.
- Tracking sheets so you see progress fast
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