Google Business Profile for Realtors (2025): 30-Min Setup, Maps 3-Pack & Post Prompts
Oct 22, 2025
Google Business Profile for Realtors (2025): 30-Min Setup, Local Ranking Factors & Post Prompts
Updated for 2025 · show up in the Maps 3-Pack, get more calls, and convert reviews into consultations
Hi, I’m Saad Jamil—top producer with $500M+ career sales and 800+ families served in Northern VA. I coach agents to win with ethical marketing and repeatable systems. Below is the exact Google Business Profile (GBP) playbook my team uses—plus scripts you can copy today.
Why Google Business Profile Matters for Realtors
When buyers and sellers search “realtor near me” or “top real estate agent + city,” most clicks go to the Maps 3-Pack. GBP is free, local-intent heavy, and compounds with reviews and posts.
- Trust & proof: Reviews and photos do the selling before you speak.
- Speed: One tap to call, message, or request directions.
- Control: Rank with relevance, quality content, and consistent NAP—not huge ad spend.
The 30-Minute Setup Checklist
2) Business Name = Brand only (no keyword stuffing)
3) Primary Category = "Real estate agent" (see options below)
4) Address or Service Area → set correctly (hide home address if applicable)
5) Hours & Phone → match your website (NAP consistency)
6) Website URL with UTM (example below)
7) Services & Products → add key offerings (CMA, Buyer Consult, Listing Plan)
8) Add 10+ photos (team, office, listings, neighborhoods) + 1 short intro video
9) Turn on Messaging & add welcome auto-reply
10) Seed 5 Q&A items (you ask, you answer) about process/fees/timelines
Pro move: create a “Book a Call” page on your site and send GBP traffic there. Make it fast, mobile-first, and proof-heavy.
Ranking Factors You Can Control
| Factor | What to Do | Frequency |
|---|---|---|
| Relevance | Use correct categories, fill Services with cities/neighborhoods, answer Q&A with local keywords naturally. | Once + quarterly |
| Prominence | Earn reviews that mention service type (“listing agent in Ashburn”); add photos/videos; publish Posts weekly. | Weekly |
| Consistency | Match Name-Address-Phone (NAP) everywhere (website, Facebook, Zillow, Realtor.com). | Ongoing |
| Engagement | Respond to every review and message fast; include a soft CTA in replies. | Within 24h |
Best Categories, Services & Attributes
Primary category: Real estate agent
Secondary (use if relevant): Real estate consultant, Buyer’s agent, Real estate rental agency, Property management company (only if you actually offer it).
Services to add (edit for your markets):
- Free Home Valuation (CMA)
- Buyer Consultation
- Listing Strategy Session
- First-Time Buyer Program
- Relocation Services (e.g., McLean, Ashburn, Gainesville)
- Luxury Listing Marketing
- New Construction Tours
Attributes: Appointment required, LGBTQ+ friendly, Veteran-led/team where applicable, Wheelchair accessible (if true).
Review Request Scripts (+ Simple Automation)
Ask right after a win: offer accepted, listing launched, or closing. Deliver the link and a 15-second ask.
"Huge congrats on {{milestone}} 🎉 Would you mind sharing a quick 1-minute review about your experience with me? It helps local families find an agent they can trust. {{your_gbp_review_link}} Thank you!"
Email (next-day):
Subject: Quick favor (helps local families)
Body: "I’m grateful we got to work together on {{address/goal}}. If you have 60 seconds, this link goes straight to my Google reviews: {{your_gbp_review_link}}. Mentioning the city or service (buyer/listing) really helps."
Automation: create a “Milestone: Offer Accepted/Listing Live/Closed” pipeline step in your CRM that auto-sends the SMS above and a reminder 3 days later if no review.
12 Weekly GBP Post Prompts That Get Leads
- New Listing Spotlight: price band, neighborhood, 3 key features + Book a showing CTA.
- Just Sold Story: days on market, list-to-sale strategy, takeaway for sellers.
- 1-Minute Market Update: median price + practical advice for buyers/sellers.
- Price-Band Guide (e.g., “Ashburn Townhomes under $600k”).
- Neighborhood Tour (photo carousel or 30-sec video).
- Buyer Tip: appraisal gaps, inspections, or financing lanes.
- Seller Tip: pre-list checklist + free CMA CTA.
- Open House Invite with Google Maps link.
- Client Review Screenshot + thank-you note.
- Before/After Staging Reel.
- FAQ Answer (e.g., “How long to close in NOVA?”).
- “This Week’s Hot Sheet”: 3 new listings with links.
UTM Tracking & KPIs
Add UTM parameters to your website link so you can see GBP traffic inside Analytics and your CRM.
https://www.yoursite.com/book-a-call?utm_source=google&utm_medium=gbp&utm_campaign=maps
Minimum KPIs (monthly):
Impressions, Calls, Website Clicks, Messages, Direction Requests, Avg. Review Rating, New Reviews
Next, turn inbound GBP leads into appointments with tight follow-up. See: Realtor Income & Goal Calculator.
Turn GBP Views into Appointments
My Lead-Flow Activation System gives you copy-paste SMS, email, and fast-follow workflows that convert local clicks into booked consults.
- Speed-to-lead scripts that feel human
- Works with Sierra / kvCORE / Follow Up Boss
- Easy tracking sheets to spot bottlenecks
Written by Saad Jamil | Jamil Academy. We help agents go from “invisible online” to “everywhere buyers & sellers look” with local SEO, systems, and coaching.
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