SOI 8×8 + 36-Touch System: Revolutionizing Real Estate Success in 2025
Nov 28, 2025
Updated for 2025 · the exact step-by-step playbook my team uses to generate 40%+ of annual business from sphere & referrals
I’ve helped 800+ Northern VA families and closed over $500M in volume. This is the complete SOI 8×8 + 36-Touch System we run every single day to stay top-of-mind, trigger referrals on autopilot, and never chase paid leads again.
What Exactly Is the 8×8 + 36-Touch System?
Two proven frameworks layered together:
- 8×8 Campaign → Every business day you personally touch 8 people in your database, 8 separate weeks per year (64 high-impact touches per contact annually).
- 36-Touch Campaign → Every contact receives exactly 36 touches over 12 months (mix of automated + high-touch personal items).
When you run both at the same time, your sphere never forgets you—and referrals become automatic.
Why This System Is Unstoppable in 2025
Bottom line: Your database is the highest-ROI lead source you will ever have.
Step 1: Segment Your Database (A-B-C List)
A-List (VIPs – top 100–150): Past clients, repeat clients, referral partners, friends/family who send deals
B-List (Warm – next 300–500): Met in person, know you well, would recognize your name
C-List (Cold – everyone else): Old leads, distant acquaintances
Pro tip: Your A-list gets extra personal touches (pop-bys, birthday gifts, handwritten notes). B-list gets the full 8×8 + 36-touch. C-list gets automated nurturing.
Step 2: The Daily 8×8 Execution Plan
Every morning, pick 8 contacts. Do ONE meaningful touch each:
| Touch Type | Example |
| Text message | “Hey Sarah! Saw interest rates dropped again – thought of you!” |
| Social media comment/like | Comment on their vacation photos |
| Quick video text (BombBomb) | 30-second “Just listed in your neighborhood!” |
| Handwritten note | “Congrats on the new job I saw on LinkedIn!” |
| Phone call (no voicemail if no answer) | Just checking in – anything I can help with? |
Time required: 15–25 minutes per day.
Step 3: The Full 36-Touch Annual Calendar (Done-for-You)
Here’s exactly what we send and when:
Quarterly (4 touches): Mailed “Just Sold” postcards + personal text
Annually (20 touches):
• Birthday card + $5 Starbucks gift
• Home anniversary card (“You bought 3 years ago today!”)
• 2 pop-bys with small gifts
• 4 handwritten notes
• 8 personal phone calls or video texts
• Holiday card (Thanksgiving, not Christmas)
• Client party invite
Exact Scripts & Templates We Use Daily
“John!! Saw Emily graduated – congratulations!! Time flies. Hope you guys are loving the new pool!”
“Hey Lisa, it’s Saad! Just doing my monthly check-ins with my favorite people. Anything moving in the next 12–18 months? Or anyone I should know who is?”
“Hi Mark & Jen – Congrats on 5 years in the house! Hope the backyard remodel turned out amazing. If you ever want an updated value, just say the word. – Saad”
Tech Stack That Runs Everything
- CRM: kvCORE or Follow Up Boss (tags + smart lists)
- Automation: Lofty / Ylopo drip + 36-touch campaigns
- Handwritten notes: Handwrytten (uploads our handwriting)
- Video texting: BombBomb
- Tracking sheet: Google Sheet “8×8 Daily Tracker” (included in bundle)
KPIs We Track Every Single Month
- 8×8 touches completed (goal: 160/month)
- Conversations started from SOI
- Referrals received
- Listings & closings from sphere/referrals
- Database growth
Frequently Asked Questions
How long until I see referrals? +
If you start today and stay consistent, most agents get their first referral in 30–90 days. The floodgates open around month 4–6.
I only have 200 contacts – will this still work? +
200 well-touched contacts will outperform 5,000 neglected ones every single time. Start small, execute perfectly, then grow.
Can I automate everything? +
Automate emails and market updates. NEVER automate calls, pop-bys, or handwritten notes – those are what trigger the “I’ve got someone for you” moment.
How much time does this actually take? +
15–30 minutes per day for the 8×8. The 36-touch runs mostly on autopilot once set up. Total: under 2 hours a week.
Should new agents do this or buy leads first? +
Do this FIRST. It’s free, builds confidence, teaches sales skills, and creates a bulletproof foundation. Paid leads are the icing, SOI is the cake.
Grab the Complete 8×8 + 36-Touch Done-For-You Bundle
Everything my team uses daily – copy, paste, and start getting referrals this week:
- Full 12-month 36-touch calendar (plug-and-play)
- Daily 8×8 tracker Google Sheet
- 100+ text, email, and voicemail scripts
- Handwritten note templates that get replies
- Pop-by gift ideas + exact scripts
- kvCORE / Follow Up Boss campaign import files
Instant access · 30-day money-back guarantee
Written by Saad Jamil | Jamil Academy
We help agents go from “invisible online” to “everywhere buyers & sellers look” with local SEO, systems, and coaching.
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