REDX vs Vulcan7 vs Mojo vs Landvoice: What Each Actually Costs

Here is the short version, with every figure verified on 14 August 2026. Landvoice publishes its complete pricing and starts at $87 per month. REDX advertises starting at $60 per month on its own site and is reported in bundles at $199, $298 and $349. Mojo prices the dialer at $89 or $139 per licence per month and sells the data separately on top. Vulcan7 does not publish pricing at all and is reported at $250 to $359 per month on a twelve month agreement. The rest of this article is what each of those numbers actually buys you.

I am Saad Jamil. I have closed more than $500M and over 800 homes in Northern Virginia, I still list and sell today, and I run one of the real estate coaching programs that competes for the same agent dollar these vendors are chasing. So read this knowing I have an interest. I am not an affiliate for any of the four, I earn nothing if you buy any of them, and I have deliberately restricted myself to prices that are either published by the vendor or reported by a named third party with a date attached.

One thing to settle before the pricing tables. None of these products generate leads. They sell data and a way to dial it. What converts is your script and whether you show up at the same hour every morning. A better list makes a disciplined agent more efficient and does nothing at all for an undisciplined one.

The four services compared at a glance

Here is the comparison table most agents are actually looking for. Everything in it is either published by the vendor or reported by a named third party, and I have marked which is which because that difference matters more than the prices themselves.

The first thing worth saying out loud is that Landvoice is the only one of these that publishes complete pricing on its own website. Everything you see for REDX, Vulcan7 and Mojo above is either a headline starting price or a figure reported by a third party on a specific date. Cole publishes nothing.

That is not a moral failing. Unpublished pricing is normal in software sold by phone. But it has a consequence for you: you cannot budget before the sales call, you cannot compare like for like, and the number you are quoted is influenced by how eager you sound. Walk into those calls with your ceiling already written down.

The second thing is the commitment column, the biggest financial difference in this category. Landvoice states no long term contracts. REDX is reported as month to month. Vulcan7 is reported as a twelve month agreement with no refund if you cancel early. That is the difference between a bad decision costing you one month and a bad decision costing you a year.

What expired listing leads actually cost

Expired listing leads are the reason most agents open this comparison in the first place, so let me put the expired numbers side by side before anything else.

Landvoice publishes two expired products. Expired Basic is $60 per month for one MLS. Expired Pro is $120 per month for one MLS. Those are the clearest numbers in the category because they come straight from the vendor's own pricing page rather than a review site.

REDX advertises pricing starting at $60 per month on its own site, and third party reporting from agentmarketingessentials.com, last updated 12 February 2026, puts the standalone Expired Listings product at $69.99 per month. Vulcan7 does not break expireds out as a separate line at all. Its expired data is bundled into the plans reported at $250 and $359 per month, which means you cannot buy just expireds from them at a published price.

Mojo is the odd one here. Its published add on list covers Neighborhood Search at $49 per month, Skip Tracer at $49, Pre-Foreclosure data at $49 and FSBO data at $25 per month per county. An expired product is not on that list. So if expireds are your main play, plan on buying Mojo's dialer and sourcing the expired data from somewhere else.

Now the part the price sheet does not tell you. Expired data is a commodity every agent in your market can buy for the same money. On the morning a listing expires the seller's phone rings repeatedly, and the differentiator is not who had the number. It is who was calm and useful in the first thirty seconds.

That is why I would rather you spend $60 on Expired Basic and two weeks rehearsing than $359 on the fullest package and wing it. If you have not built a call framework yet, start with my breakdown of expired listing scripts and get the first three lines right before you upgrade anything.

One budgeting point. Landvoice prices expired data per MLS. Per MLS, per county and per market are three different units, and vendors use whichever one flatters their headline number, so ask how coverage is defined before you sign.

REDX pricing and what each add on costs

REDX pricing confuses people because REDX sells two ways at once: an a la carte menu of individual lead types and dialers, and a set of bundled tiers. Most REDX reviews cover only one of the two, which is why agents keep getting quoted numbers that do not match what they read.

Here is the a la carte menu as reported by agentmarketingessentials.com, last updated 12 February 2026. Billing on this menu is reported as month to month with cancellation at any time.

Now the bundles, as reported by cloudtalk.io, last updated 30 July 2026.

Around those tiers sit the extras that turn a tidy quote into a bigger invoice. The setup fee is $150, reported as waived with an annual commitment. An additional user seat is $75 per month. The Plus Insights data upgrade runs $25 to $50 per month. Ad Builder is $49.99 per month if it is not already bundled in your tier.

REDX's own pricing page advertises "starting at $60/mo", which lines up with the Custom tier starting at $60 per lead type. Read that headline for what it is: an entry point for one lead type, not the price of a working setup.

Where REDX is strong: breadth of lead types, month to month billing, and buying one thing at a time. An agent who wants to test FSBO work for sixty days can buy the FSBO product at a reported $49.99, run it, and stop. That is a low risk experiment, and it pairs well with a tight approach like the one in my guide to FSBO scripts that get appointments.

Where REDX is wrong for you: if you want leads handed over rather than data. Vortex organizes what you buy, but nothing in the product makes the call. Buy it if the plan is to dial, not hoping the plan appears later.

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Vulcan7 pricing and who it fits

Vulcan7 does not publish pricing on its website. That is the honest starting point, and I am not going to paper over it. Every Vulcan7 number you will read anywhere, including here, is reported by a third party rather than confirmed by the vendor on a public page.

Two reports line up closely. cloudtalk.io, last updated 17 April 2026, reports a Dialer plan at $250 per month covering one dialer, the CRM and two years of expired data, and a Dialer plus Leads plan at $359 per month covering two dialers, the CRM, two years of expireds, FSBO and FRBO lists, GeoSearch and StoryTellr video email. realestateskills.com, on 2 December 2025, reports the same shape: an all in bundle around $359 per month and an a la carte option around $250 per month.

Now the term that matters more than the price. realestateskills.com reports that Vulcan7 uses twelve month agreements with no refund if you cancel early. If that is accurate for the contract you are offered, it is the single most important thing on this page.

Compare that to the alternatives. If REDX or Landvoice turns out to be wrong for you, you stop paying after a month. If a twelve month Vulcan7 agreement turns out to be wrong in week six, you are reported to have no refund route. Verify the term, the notice period and the refund policy in writing before you sign, and do not accept a verbal reassurance on a sales call.

On the data itself, Vulcan7 provides expired listings with three to six months of older data alongside current expireds, FSBO aggregated from multiple sites, FRBO on the top package, and Neighborhood Search in two tiers, a standard tier around 2,500 lookups per month and a premium live lookup tier around 1,000 per month.

Vulcan7 markets its data as live, queried against carriers in real time rather than pulled from a static database, and claims connect rates of 12 to 18 percent against 3 to 6 percent for static databases. To be precise: those are Vulcan7's own marketing claims, not verified findings, and I have not tested them. Treat them the way you treat any vendor's self reported performance figures.

Who Vulcan7 fits: a listing focused agent or small team who prospects daily, has already proved the habit sticks, and wants the dialer, CRM and data in one place. The agent it helps most is the one making enough dials for a few percentage points of connect rate to matter.

Who it does not fit: anyone still deciding whether they will prospect. A twelve month commitment is the wrong wrapper for an experiment. Prove the habit for ninety days on a month to month product first.

Mojo Dialer pricing

Mojo is a different animal. The dialer is the product and everything else is bought around it. Pricing reported by cloudtalk.io, last updated 29 July 2026, is charged per licence rather than per user.

The structural point is the one to take away. A Mojo setup that looks like $89 is rarely $89 once you add the data. The dialer is the engine, and the fuel is a separate purchase. If you need neighborhood data, skip tracing and FSBO coverage across a few counties, you are stacking several $49 and $25 line items on top of the licence fee.

That is not a criticism. It is arguably the fairest structure in the category for one specific buyer: the agent who already has a data source they trust and simply wants a serious dialer, without paying for a second list they do not need.

The per licence detail matters for teams. A licence is a seat on the dialer, so a three person calling team is buying three licences, not one. Work that out before you compare Mojo's headline to a bundled competitor, because you are otherwise comparing one seat to a whole package.

The one week free trial is the most useful thing Mojo offers a hesitant buyer, and nobody else here lets you feel the product before paying. Use it properly: block two real prospecting hours and dial a real list, rather than clicking around the interface for ten minutes.

Landvoice pricing

Landvoice is the only company in this comparison that publishes its full price list on its own website, so this is the most reliable section of the article. Everything below comes from the vendor rather than a review site.

All four tiers carry the same core features. The difference between them is which data products are included, and the notable swap is that Pro and Elite replace Expired Basic with Expired Pro. If expireds are your main channel, that swap is the reason to move up a tier rather than any change in the software.

Landvoice also sells everything individually, which makes it the easiest vendor in the category to build a precise budget around.

Landvoice states no long term contracts, which puts it alongside REDX at the low risk end. One caveat from its own terms: cancellation requires calling before renewal. That is the kind of small friction that turns into an unwanted charge if you forget, so put the renewal date in your calendar on the day you sign up.

The page advertises annual savings of $247 on Starter, $527 on Essential, $354 on Pro and $727 on Elite. Those are real, but paying a year up front for a tool you have not used yet is a mistake. Start monthly, prove you dial, then take the annual discount at renewal.

Who Landvoice fits: agents who want to know exactly what they will pay before speaking to anyone, single market agents where the per MLS and two county scoping lines up with their business, and anyone who wants to start small and add products one at a time.

Cole Realty Resource, the one people forget

Cole Realty Resource almost never appears in the expired and FSBO conversation, and that is a gap worth closing, because a good share of the agents reading this actually need what Cole does rather than what the other four do.

Start with the honest part. Cole's pricing is not publicly disclosed. It is quote based. I am not going to guess at a range, because a guessed range is exactly the kind of number that gets repeated until it looks like a fact.

What Cole provides is neighborhood and street level search, homeowner phone and email data, property details, demographic data and some CRM integrations. It is positioned for geographic farming and circle prospecting rather than expired or FSBO work.

That positioning is the point. If your plan is to own a subdivision and be the obvious name on a specific set of streets, you are not primarily an expired caller. You need deep, current, street level ownership data, which is a different product from a daily expired feed.

Quote based vendors are the ones where a precise brief gets you a better outcome. Go into that call knowing your farm size, your street count, how many records you expect to work each month, and your ceiling. Then ask three things in writing: the term, what happens to your access if you stop paying, and exactly how coverage is defined. Coverage is where quote based data deals get slippery, because "your area" can mean very different things to you and to the person writing the contract.

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Which dialer is best for real estate cold calling

The best real estate dialer is the one that matches your volume, and the honest answer for a lot of agents is that they do not need one yet. A dialer converts your hour into more attempts. If you are not filling the hour you already have, faster attempts do not fix anything.

Here is what each vendor charges for the dialing itself, separated from the data.

Read the pace column carefully, because that is where the real decision sits. Mojo reports up to 85 calls per hour on a single line and up to 300 on three lines. Those are ceilings under ideal conditions rather than a normal hour, but the ratio tells you what multi line buys.

Multi line has a cost that never shows up on a price sheet. When several lines connect at once, someone gets dropped or hears a pause before you speak. That pause is the worst possible opening on an expired call, where the seller is already irritated and screening hard. Single line is slower and warmer. Multi line is faster and colder.

My guidance, and it is guidance rather than a rule: anyone whose script is not yet automatic should stay on single line or preview dialing, where you get a second to read the record before the call connects. Experienced callers working a large list under time pressure get real value from multi line. Check your compliance obligations and your state's calling rules with your broker before turning on any automated dialing, because that is your responsibility rather than the vendor's.

One last thing nobody tells you: a dialer amplifies whatever you already say. If the script is weak, you now hear it fail a hundred times an hour instead of twenty, which is why so many agents quit prospecting a month after buying one. Build the call first. My guide to real estate cold calling scripts covers the opening, the pattern interrupt and the three objections you will hear on nearly every call.

Circle prospecting software compared

Circle prospecting is the most underrated use of every product on this page. You are calling the neighbours around a listing, a sale or an open house with a real reason to call, and the reception is nothing like an expired call. Here is what each vendor charges for that data.

Two things stand out. First, Landvoice and Mojo both sit at $49 per month for neighborhood data, and Landvoice tells you exactly what that buys at 3,000 monthly results. Volume caps are the reason two products at the same price can be very different purchases.

Second, Vulcan7's two tier structure is worth understanding even though the standalone price is not published. A standard tier around 2,500 lookups per month and a premium live lookup tier around 1,000 per month tells you live lookups are the scarcer resource, which is what you would expect if they cost more to produce.

If circle prospecting will be your main channel rather than an occasional add on, Cole deserves a shortlist place despite the quote based pricing, because that is what it is built for. Get a quote and compare it against a published $49 product with a stated result cap.

Whichever you buy, the call matters more than the list. Circle prospecting has the friendliest opening in prospecting because you have a real local event to talk about, and most agents waste it by launching straight into an ask. I laid out the sequence in my guide to circle prospecting scripts.

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What a conversation actually costs you

Every argument about which of these tools is expensive is really an argument about volume. The same subscription is cheap for an agent who dials every morning and absurd for one who opens it twice a month. So stop comparing monthly fees and start comparing what a live conversation costs you.

Put in what you spend, how much you actually dial, and your own conversion rates. It works out cost per conversation, per appointment and per closing, then sets your annual tool cost against the net commission those closings would produce. It collects nothing and it is an estimate, not a forecast.

These are planning estimates driven entirely by the rates you enter, not a prediction of results.

Play with the contact rate and watch what happens. It moves every downstream number more than the price of any subscription in this article, which is the argument for phone data quality and for calling at the hours people actually answer. Then drop the appointment rate two points. A small change in how you handle the first objection swings your cost per closing harder than the gap between an $87 plan and a $359 one.

For context, compare your cost per closing here against what you pay for closings from portals, referrals and paid ads. I broke that down in my guide to what real estate leads cost per channel. Prospecting data is usually the cheapest per opportunity and the most expensive in personal effort.

So how do you actually choose? Not by picking an overall winner, because there is not one. If you want published pricing and no long term contract, Landvoice is the only vendor here that gives you both in writing on its own site. If you want to buy one lead type at a time and stop whenever you like, REDX's reported month to month a la carte menu fits that best. If you already have data and only want a serious dialer, Mojo at $89 or $139 per licence is the cleanest fit. If you prospect daily, work listings hard and are willing to accept a reported twelve month commitment for a bundled dialer, CRM and data, Vulcan7 is the premium option at a reported $250 to $359. If your business is a farm rather than a list, get a quote from Cole and compare it to a $49 published neighborhood product before deciding.

Frequently asked questions

Is REDX worth it?

REDX is worth it if you will actually dial the data most days of the week. Third party sources report a la carte pricing at $69.99 per month for Expired Listings, $49.99 for FSBO and $99.99 for the Power Dialer, with bundled tiers reported at $199, $298 and $349 per month, plus a $150 setup fee that is sometimes waived. Billing is reported as month to month, so your downside is one month rather than a year. It is a poor buy for an agent who wants finished leads handed over rather than raw data to call.

Vulcan7 vs REDX: which is better?

They solve the same problem with very different risk. REDX is reported as month to month and sells a la carte, so you can start with one lead type and stop whenever you want. Vulcan7 does not publish pricing at all, is reported at $250 per month for the dialer plan and $359 per month with leads included, and realestateskills.com reports 12 month agreements with no refund if you cancel early. If you are certain you will prospect daily for a full year, Vulcan7 is defensible. If you are not certain, REDX carries far less financial risk.

How much does REDX cost per month?

REDX advertises pricing starting at $60 per month on its own site. Third party reporting puts the a la carte products at $69.99 for Expired Listings, $49.99 for FSBO, $59.99 for FRBO, $49.99 for Pre-Foreclosure, $69.99 for GeoLeads, $59.99 for the Preview Line Dialer, $99.99 for the Power Dialer and $149.99 for Power Dialer PLUS. Bundled tiers are reported at $199 for Core, $298 for Connect and $349 for Pro. A $150 setup fee applies, reported as waived with an annual commitment, and an additional user seat is reported at $75 per month.

What is the cheapest way to get expired listing leads?

On published pricing, Landvoice is the cheapest number you can verify yourself. Its Expired Basic product is $60 per month for one MLS and its Starter bundle is $87 per month, or $797 paid annually. REDX advertises starting at $60 per month, and third party reporting puts its Expired Listings product at $69.99 per month. Cheapest is not the same as best here, because Expired Basic at $60 and Expired Pro at $120 are different products, and in most setups the dialer you use to call that data is priced separately again.

Do I need a dialer or just the data?

It depends on your volume. If you are making a modest number of dials a day, a phone and a disciplined hour will do the job, and you can buy data on its own. Above that, manual dialing burns most of your hour. Mojo reports up to 85 calls per hour on its Single Line Dialer at $89 per licence and up to 300 calls per hour on its Triple Line Dialer at $139 per licence. REDX prices its Power Dialer at $99.99 per month and Power Dialer PLUS at $149.99. Buy the dialer when the hour, not the list, is your constraint.

Does any of this work without a script?

No. None of these products generate leads. They sell data and a way to dial it, and the conversation is entirely yours. An expired seller has already been sold to by at least one agent and will test you in the first fifteen seconds. A FSBO has decided out loud that they do not need you. Without a script you can deliver naturally, and without objection handling you have rehearsed, a faster dialer only delivers more rejection per hour. Fix the script first, then buy the speed.

Which of these has no contract?

Landvoice states no long term contracts on its own pricing page, offers monthly, quarterly and annual billing, and handles cancellation by phone before renewal. REDX is reported as month to month, cancel any time. Mojo offers a one week free trial and prices per licence per month. Vulcan7 is the exception: realestateskills.com reports 12 month agreements with no refund if you cancel early. Cole Realty Resource does not publish pricing or terms at all. Whatever a page says, get the cancellation terms in writing before you hand over a card.

All pricing on this page was verified on 14 August 2026. Landvoice figures come from its own published pricing page. REDX a la carte figures are reported by agentmarketingessentials.com, last updated 12 February 2026, and REDX bundles by cloudtalk.io, last updated 30 July 2026. Vulcan7 figures are reported by cloudtalk.io, last updated 17 April 2026, and by realestateskills.com on 2 December 2025; Vulcan7 does not publish pricing itself. Mojo figures are reported by cloudtalk.io, last updated 29 July 2026. Cole Realty Resource does not publicly disclose pricing. Prices and terms change without notice, so confirm both with each vendor before you buy. This article is independent commentary, is not affiliated with or endorsed by any vendor named, and contains no affiliate links. Educational content only, not financial or legal advice.