Realtor Listing Presentation Checklist (2025): Outline + Slides Flow
Nov 11, 2025
Updated for 2025 · step-by-step checklist to win more listings, stay organized, and close confidently
Hi, I’m Saad Jamil—top producer with $500M+ career sales. Here’s my exact listing presentation framework to run smooth, high-converting meetings with potential sellers.
Why a Structured Listing Presentation Matters
A clear, repeatable presentation builds credibility and increases your set-to-list rate. Sellers feel confident when you’re organized and prepared. Combine this with neighborhood data, visuals, and a smooth slide flow for maximum impact. Your goal: position yourself as the expert in under 25 minutes, leading to more signed agreements.
Slide Deck Flow & Timing
| Slide | Topic | Purpose | Time |
|---|---|---|---|
| 1 | Introduction & credentials | Build rapport | 2 min |
| 2 | Market overview | Show local expertise | 3 min |
| 3 | Comparative Market Analysis (CMA) | Pricing discussion | 5 min |
| 4 | Marketing strategy | Outline exposure plan | 4 min |
| 5 | Staging & preparation tips | Add value | 3 min |
| 6 | Listing agreement overview | Discuss terms | 5 min |
| 7 | Next steps & Q&A | Confirm follow-up | 3 min |
Total: ~25 minutes. Practice to hit timings—use visuals like charts and photos to keep it engaging. Customize with client-specific data for better connection.
Scripts & Talking Points
“Hi {{FirstName}}, thanks for meeting today. I’ll walk you through how I market homes like yours to get top dollar in this market. Sound good?”
Market Overview:
“In {{Neighborhood}}, inventory is down 15% year-over-year, which means motivated buyers. Here’s what that looks like for your street.”
CMA:
“Here’s how your home compares to others sold recently, and how we price competitively to attract offers fast without leaving money on the table.”
Marketing Strategy:
“I’ll leverage online portals, email campaigns, and my sphere of influence to reach qualified buyers. Plus, professional photos and virtual tours to stand out.”
Staging Tips:
“Quick wins like decluttering and neutral colors can boost showings by 20%. I can connect you with my stager for a free consult.”
Listing Agreement:
“This outlines our partnership—my commission structure, timeline, and guarantees like a 30-day price adjustment if needed.”
Adapt based on seller vibe: If they’re price-focused, linger on CMA. For hands-off types, emphasize your full-service marketing.
Follow-Up & Next Steps
- Immediate recap: Send email with CMA, marketing plan, and slide deck PDF within 1 hour.
- Schedule next: Book pre-listing photos & staging consultation (aim for 48 hours out).
- Agreement push: Confirm listing agreement signing appointment—use a simple calendar link.
- Touch base: SMS day after: “{{FirstName}}, loved our chat. Questions on the CMA? Let’s lock in that photo session.”
KPIs to Track Success
- Set-to-list conversion rate (goal: 40%+ from meetings to signed listings)
- Meeting duration adherence (stay within 25 min to respect time)
- Follow-up completion rate (100% recaps sent, 80% next steps booked)
- Avg. days to list (target: under 7 days from presentation)
Review weekly in your team huddle—tweak slides based on what converts best.
FAQs
How long should a listing presentation last?
∼20–25 minutes is ideal. It keeps energy high and respects their schedule.
Do I need to show all slides every time?
Focus on key slides; adapt based on client engagement. Skip staging if they’re already prepped.
What if the seller has questions mid-presentation?
Pause and address fully, then resume your flow. It builds trust—don’t rush past concerns.
Turn Organic Traffic into Booked Appointments
My Lead-Flow Activation System gives you copy-paste SMS, email, and fast-follow workflows that convert website clicks and PPC leads into consultations.
- Speed-to-lead scripts that feel human
- Works with Sierra / kvCORE / Follow Up Boss
- Simple tracking sheets to spot bottlenecks
Written by Saad Jamil | Jamil Academy.
We help agents go from “invisible online” to “everywhere buyers & sellers look” with local SEO, systems, and coaching.
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