Why great remarks drive more showings

• Clarity wins: Buyers save/visit homes they understand in 10 seconds.
• Searchability: Including micro-location, style, and key features improves portal keyword matching.
• Confidence: Specific updates + logistics (“new roof 2023, parking #17”) reduce objections before showings.

Fast formatting & SEO tips

• Lead with the hook: One headline benefit (view, yard, kitchen, commute, schools).
• Bullet the proof: 3–6 scannable points (updates, layout, parking, outdoor, community).
• Micro-location: Include [Neighborhood/Community], [City], [ZIP] and proximity (e.g., “~5 min to [Transit/Highway]”).
• Numbers beat adjectives: Year of updates, actual dimensions, energy ratings.
• Finish with logistics: Showing notes, included items, optional rent-back, “verify with HOA/County.”

50 fill-in-the-blank MLS templates

Swap items in [brackets]. Always confirm local MLS & brokerage rules before publishing.

Condos

1) [City] High-Rise: Sunlit [Beds]BR/[Baths]BA in [Building], [Sq Ft] sq ft with [View/Exposure]. Updated [Kitchen/Baths/Windows] [Year]. Amenities: [Gym/Pool/Roof Deck]. ~[X] min to [Transit/Highway]. Parking: [#]/Storage: [#]. HOA: $[Amount]/mo. 2) Starter Condo in [Neighborhood]: Open layout, LVP floors, stainless + quartz. In-unit laundry, balcony, assigned parking. Close to [Parks/Shopping]. Move-in ready. 3) Loft Style: 12’ ceilings, exposed brick, oversized windows, polished concrete, chef’s island. Walk to [Arts District/Metro]. Pet-friendly (verify). 4) Luxury Amenity Tower: 24/7 concierge, valet, pool, club room. Corner unit w/ [View]. Designer bath [Year]. EV-ready garage spot (verify). 5) Garden-Level w/ Patio: Private outdoor space, updated systems, low maintenance. Near [Trail/Lake]. FHA/VA friendly (verify).

Townhomes

6) End-Unit in [Community]: Extra windows, fenced yard, [Beds]BR/[Baths]BA + [Garage]. New roof [Year], HVAC [Year]. Walk to [Pool/Playground]. 7) Modern Renovation: White shaker + quartz, subway tile, LED lighting, wide-plank floors. Deck + lower patio for indoor/outdoor flow. 8) 2-Car Garage TH: Flexible lower-level rec/office, main-level powder, primary suite w/ dual closets. [X] mins to [Commuter Route]. 9) Backing to Trees: Peaceful views, no thru traffic. Fresh paint, new carpet, refreshed baths. Move-in ready. 10) Walkable to [Town Center]: Dining, coffee, and groceries minutes away. Low HOA (verify), community green space.

Single-Family Homes

11) Cul-de-sac in [Neighborhood]: [Beds]/[Baths], [Sq Ft] sq ft on a flat [Lot Size] lot. Updated kitchen [Year], roof [Year]. Deck + grassy yard. 12) Two-Story with Finished Lower Level: Light-filled main level, flex room for office/gym, lower-level guest suite w/ full bath. 13) Chef’s Kitchen: 36" range, oversized island, pantry, soft-close cabinets. Opens to great room w/ fireplace and backyard access. 14) Pool + Outdoor Kitchen: Summer-ready backyard w/ heated pool, grill station, and pergola. New filter [Year]. 15) Energy-Smart: Solar (owned), smart thermostat, new windows [Year]. Avg utility $[Amount]/mo (owner est.).

New Construction / Recently Built

16) [Builder] in [Community]: [Plan Name] with [Beds]/[Baths]/[Garage]. Quartz, LVP, stainless appliance package, e-rated windows. Builder warranty (verify). 17) 202[Year] Build: Main-level bedroom option, mudroom, walk-in pantry, upper-level laundry. Close to [Schools/Transit]. 18) Spec Home Ready Now: Landscaping complete, window treatments installed, quick occupancy possible (verify).

Unique, Historic & Style Homes

19) Mid-Century Modern: Clerestory windows, wood beams, indoor/outdoor flow to a private courtyard. Sensitive updates preserve character. 20) Historic [Year] Charmer: Original [Millwork/Fireplaces] with updated kitchen/baths. Tax/overlay rules may apply (verify). 21) Modern Farmhouse on Acreage: Wrap-around porch, barn/loft (verify usage), garden beds, wide-open sky views. 22) Architect-Designed: Thoughtful sightlines, natural materials, custom built-ins, and gallery lighting.

Location & Lifestyle

23) Lake Access / Water View: Deck overlooks [Water/Preserve]; community dock/launch (verify). Kayak at sunrise, unwind at sunset. 24) Golf Community: Fairway views (no ball zone—verify). Club amenities: [Pool/Fitness/Dining] (membership info to confirm). 25) Transit-Friendly: ~[X] min to [Metro/Station], easy access to [Highway]. Park the car on weekends. 26) Near [University/Medical/Tech Hub]: Convenient to campus/hospitals/offices; great lock-and-leave base. 27) Trail & Parks: Steps to [Trail/Park]; enjoy miles of biking, dog-walking, and weekend picnics.

Investment & Value-Add

28) As-Is Opportunity: Solid bones—ready for your updates. Inspections welcome for info only; seller to make no repairs. 29) Basement Apartment Potential: Separate entrance and rough-ins (verify code/permits). Live up, lease down or multi-gen flexibility. 30) Short-Term Rental Friendly (verify): Check local/HOA rules. Near [Attraction/Event Venue]; turnkey furnishings optional (negot.).

Community / HOA Notes

31) 55+ (per community rules): Elevator building, main-level living, social calendar, low-maintenance lifestyle (verify eligibility). 32) Amenities-Rich HOA: Pools, courts, trails, tot lots, and clubhouse. HOA covers [Trash/Water/Internet] (verify). 33) Low-Maintenance Living: Exterior care included (verify coverage). Lock-and-leave simplicity near [Town Center].

Quick Logistics & Promo Hooks

34) Price Improvement: Fresh new price—schedule your tour. Flexible settlement; rent-back possible. 35) Weekend Showing Window: Easy to see [Sat/Sun times]. Please remove shoes; see docs for updates list. 36) Included Items: Convey: [Washer/Dryer/Window Treatments/Shed]. See full list in documents. 37) Parking: Garage [#], driveway [#], guest passes (verify). EV charger rough-in [Yes/No]. 38) Commuter Perks: ~[X] min to [Employer/Transit]. High-speed internet available (verify provider).

Niche Use-Cases

39) Work-From-Home Ready: Two office options, strong upload speeds (verify ISP), quiet rear orientation. 40) Pet-Friendly Living: Fenced yard, mudroom, durable flooring. Nearby vet/park within ~[X] mins. 41) Multi-Gen Flex: Main-level bedroom + full bath; wide hallways (verify dims). 42) Condo Alternative: Fee-simple townhome with yard + parking—no elevator, easy access. 43) Urban Pied-à-Terre: Lock-and-leave studio near [Business District/Theatre]. Minimal upkeep.

Style & Finish Shorthand (mix-and-match lines)

44) Wide-plank LVP • Quartz + stainless • Tile backsplash • Designer fixtures • Fresh paint [Year]. 45) New systems: Roof [Year] • HVAC [Year] • HWH [Year] • Windows [Year]. 46) Outdoor living: Deck • Patio • Level lawn • Garden beds • Privacy fencing. 47) Storage solved: Walk-in pantry • Coat closet • Garage shelving • Attic pull-down. 48) Primary suite: Tray ceiling • Dual vanity • Frameless shower • Soaking tub • Walk-in closet. 49) Lower level: Media room • Guest suite • Wet bar rough-in • Walk-out to yard. 50) Commute & convenience: ~[X] min to [Transit/Highway] • Shops & dining nearby • High-speed internet (verify).

Power words vs. words to avoid

Use: sunlit, turnkey, thoughtfully updated, energy-smart, flexible layout, indoor/outdoor flow, low-maintenance, proximity, approximately, verify.

Avoid (Fair Housing / vague): “family-friendly,” “singles only,” “walking distance” (use minutes/approximate), “safe neighborhood” (use objective facts), “handyman special” (say “sold as-is”).

Fair Housing compliance checklist

• No references to protected classes or preferences. Describe the property, not the people.
• Use objective facts (year of updates, distances in minutes/miles) over subjective value judgments.
• Verify HOA, rental, pet, STR, age-restriction, and parking policies before stating them.
• Avoid steering (“best schools”)—cite district names or distances instead.
• Match photos/features to remarks; don’t overstate or imply inclusions that aren’t conveying.