Why this works right now

Homeowners are closely watching prices, rates, and neighborhood sales. A well-timed, value-first letter with a clear next step consistently turns awareness into conversations—and conversations into listing appointments.

How to pick (and dominate) your farm

• Size: Start with 250–1,000 rooftops so you can stay consistent.
• Turnover: Target ~5%+ annual turnover if available.
• Message-Market Match: Tailor to life events: move-up, downsizing, landlords, relocations.
• Cadence: One touch every 30–45 days, alternating themes.
• Multi-channel: Pair mail with light door touches and a hyper-local social post.

10 copy-and-paste farming letters

Replace items in [brackets]. Add a trackable QR or short URL to your seller page and a unique code per letter for attribution.

1) Friendly Neighbor + Local Insight Intro

Hi [Neighbor’s First Name],
I’m [Your Name] with [Brokerage], and I specialize in helping [Neighborhood] homeowners plan their next move—on your timeline, not mine.
If you’d like a 2-minute look at what your home could sell for today, scan the QR or visit: [your short link].
No spam, no pressure—just local numbers and what they mean for you.
— [Name] | [Phone] | [Website/QR]

2) Just Listed (Built-In Buyer Demand)

Hi [Neighbor’s First Name],
We just listed [123 Main St] in [Neighborhood]. Early interest shows [X] buyers looking for a home like yours.
Curious what your place might command? Get a quick value snapshot: [short link/QR].
— [Name], [Phone]

3) Just Sold Case Study (Price + DOM)

Great news for [Neighborhood]—[123 Main St] sold for $[Price] in [X] days.
See how this impacts your equity: [short link/QR].
P.S. I still have qualified buyers waiting for the right home.

4) Low Inventory Advantage

Hi [Neighbor’s First Name],
Inventory in [Neighborhood] remains tight, which can push serious buyers to act fast on well-presented homes.
Want to see how low supply could help your sale price—even if you’re 6–12 months out? Start here: [short link/QR].
— [Name]

5) Equity Checkup + Options

You likely gained meaningful equity over the last few years. I’ll map out three options:
1) Sell & buy locally, 2) Keep and rent, 3) Cash-out + relocate.
Grab your personalized equity snapshot: [short link/QR].
— [Name], [Phone]

6) Absentee Owner / Landlord

Hi [Owner’s First Name],
I noticed your mailing address is outside [Neighborhood]. If you’re holding a rental here, I prepared a Rent vs. Sell breakdown showing net proceeds, updated rents, and days-on-market trends.
Reply “RENT/SELL” to [your cell] or view it here: [short link/QR].
— [Name]

7) Move-Up Game Plan (Trade Without Chaos)

Outgrowing your space? I’ll help you buy first, then sell, or sell with a flexible rent-back—so you’re never rushed.
See which path nets you more money with less stress: [short link/QR].
— [Name]

8) Downsize / Rightsize (Stress-Free)

Exploring a simpler, low-maintenance home? I’ll coordinate clean-out, light repairs, trusted movers, and a smooth timeline.
Start with your no-pressure value estimate: [short link/QR].
— [Name], [Phone]

9) Seasonal Home Prep Checklist (Value First)

Before the busy season, small touch-ups can add thousands: paint, curb appeal, lighting, minor bath refresh.
Grab my Room-by-Room Prep Checklist and a personalized value range: [short link/QR].
— [Name]

10) Silent Market / Private Sale

Some neighbors prefer quiet sales without endless showings. I maintain a list of pre-approved buyers open to flexible terms.
Ask about a private sale (with optional rent-back): [short link/QR] or text “PRIVATE” to [your cell].
— [Name]

Follow-up scripts (text + email)

Text – fast equity reply
“Hi [Name]—it’s [Your Name]. Got your request for a quick value check on [Address].
I’ll run numbers and send a simple 2-minute summary. Any updates since your last reno (kitchen, roof, HVAC)?”

Text – landlord
“Hi [Name], it’s [Your Name]. I built a Rent vs. Sell net sheet for [Address]. Want me to text it or email it?”

Email – appointment set
Subject: Your options for [Address]
“Hi [Name], attached is a simple 3-path plan (buy first, sell first, or keep & rent) with net numbers and timeline.
If you want, I’ll walk you through it in 10 minutes—no pressure.”

Mailing & conversion checklist

• Paper & Envelope: 24–28 lb paper, hand-addressed #10 or A7, live stamp.
• Tracking: Unique short URL/QR per letter type + call tracking number (UTM tags).
• Offer: “2-Minute Value Snapshot” or “3-Path Plan” beats generic “free CMA.”
• Frequency: Every 30–45 days. Rotate themes.
• Retargeting: Build a custom audience from QR/URL visitors; run light local ads.
• Speed-to-Lead: Respond within 5 minutes to QR/URL submissions.

Simple 30-day farming schedule

• Week 1: Letter #1 (Intro) → add custom audience for site visitors.
• Week 2: Door touch on 30–50 homes (friendly check-in + QR).
• Week 3: Letter #3 (Just Sold) or #4 (Low Inventory).
• Week 4: Follow up responders + publish a “What sold in [Neighborhood]” blog recap.

Common mistakes (and easy fixes)

• Generic CTAs: Replace “Free CMA” with a specific promise (2-Minute Snapshot).
• No tracking: Always use unique links/QRs and a call tracking line.
• Inconsistent cadence: Put mail dates on your calendar; batch print.
• Walls of text: Short paragraphs, bold key lines, and one clear action.

FAQ for agents

How many letters before responses?
Plan for multiple touches. Expect traction in 2–4 months with tight tracking and fast follow-up.

What offer converts best?
“2-Minute Value Snapshot” consistently beats “free CMA” because it feels faster and lower friction.

Should I include market stats?
Yes—use 1–2 specific stats tied to the neighborhood (price, DOM) and a simple takeaway + CTA.