Open House Marketing Plan (2025) — Flyers, Signs & Scripts
Nov 12, 2025
Updated for 2025 · attract more buyers, collect leads, and convert them into appointments
Hi, I’m Saad Jamil—top producer with $500M+ career sales. Here’s my complete open house marketing framework to get maximum traffic, capture leads, and convert them into clients without sounding pushy.
Why Open House Marketing Still Works
Open houses build credibility, generate buyer leads, and keep your listings top-of-mind in the neighborhood. Even in a digital-first world, a well-executed open house drives traffic and motivates buyers to act faster. Your goal: convert 20–30% of visitors into leads, turning casual browsers into serious appointments.
Pre-Event Prep & Flyer/Sign Strategy
- Flyers: Print 50–100 high-quality flyers highlighting key features (e.g., 4-bed, updated kitchen, priced at $X). Include QR code to your listing page.
- Signs: Place 5–10 directional signs at high-traffic intersections 2–3 hours before the event. Use branded A-frames with arrows for easy navigation.
- Online Promotion: Post event details on social media (Facebook Events, Instagram Stories), Zillow, and your Google Business Profile. Boost with $50–100 targeted ads to local radius.
- Materials at Property: Sign-in sheet, branded pens, property brochures, and a tablet for digital lead capture.
Budget: $100–200 per event. Focus on visuals—professional photos convert 2x better than stock images.
Route Map & Timing for Maximum Exposure
| Time | Task | Purpose |
|---|---|---|
| 1–2 days before | Confirm signs & flyers; post online promos | Ensure visibility & build buzz |
| Morning of event | Place neighborhood signs along route map | Drive local traffic |
| 30 min before | Set up property & materials (music, snacks, sign-in station) | Create welcoming experience |
| During open house | Rotate staff & greet every visitor | Maximize engagement |
| Post-event (1 hour after) | Retrieve signs; send initial follow-ups | Maintain momentum |
Map your route: Start at major roads, branch to residential streets. Aim for 20–50 visitors per event in hot markets.
Scripts: Greeting, Follow-Up & Value Offers
“Hi {{FirstName}}, welcome! I’m {{YourName}} with {{Brand}}. Here’s a quick overview of the home—what caught your eye about the listing?”
Lead Capture:
“Can I send you a personalized PDF with similar listings in the area? What’s your best email or phone?”
Value Offer:
“If you’re looking in {{Neighborhood}}, I have 3 off-market options that match this vibe. Want me to text them?”
Follow-Up SMS (1 hour after):
“{{FirstName}}, thanks for stopping by today! Loved chatting about {{Feature}}. Available for a quick 15-min call to review your options? — {{YourName}}, {{Phone}}”
Keep it conversational—listen more than talk. For low-traffic, pivot to neighborhood tour offers.
Lead Capture & Automation
- Immediate Trigger: SMS/email fires right after sign-in: “Thanks for visiting! Here’s the full listing sheet.”
- Smart Lists: Segment into “Open House Leads – Contacted,” “No Appt,” “Appt Set” for targeted follow-up.
- Nurture Cadence: 7-day intensive (daily touches), then handoff to 30-day drip campaign with market updates.
- Tools: Use QR codes on flyers for instant CRM entry; automate in kvCORE or Follow Up Boss.
KPIs to Track Success
- Visitor-to-lead conversion rate (goal: 25%+ sign-ins from attendees)
- Follow-up contact rate (100% within 1 hour, 80% live connects)
- Appointments set from open house leads (target: 10–20% of leads)
- Offers generated from attendees (track by source for ROI)
Log in a simple spreadsheet; review post-event to refine your strategy.
FAQs
How many open houses should I host per month?
2–4 is optimal for active listings—focus on high-potential weekends to maximize ROI.
Do I need multiple team members?
Yes: One to greet and tour, one to capture leads discreetly, and one to handle immediate follow-ups.
What if attendance is low?
Double down on targeted digital ads and neighbor invites for next time; use the quiet to film walkthrough content.
Turn Organic Traffic into Booked Appointments
My Lead-Flow Activation System gives you copy-paste SMS, email, and fast-follow workflows that convert website clicks and PPC leads into consultations.
- Speed-to-lead scripts that feel human
- Works with Sierra / kvCORE / Follow Up Boss
- Simple tracking sheets to spot bottlenecks
Publishes by Saad Jamil | Jamil Academy.
We help agents go from “invisible online” to “everywhere buyers & sellers look” with local SEO, systems, and coaching.
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