Why open house follow-up converts

• High intent: They physically toured—your only job is speed + a clear next step.
• Micro-commitments win: Offer a 2-minute plan or 3-home shortlist instead of a generic “how can I help?”
• Segmentation matters: Hot (30–60 days), Warm (3–6 months), Watch (6+ months). Different cadences, different asks.

Pre-open-house setup (tags, forms, offers)

• Sign-in form fields: Name, mobile, email, target move timing (0–3, 3–6, 6+ months), “own vs. rent,” agent? (Y/N), budget band.
• Auto-tags: OH-[PropertyCode], INTENT-[0-3|3-6|6+], REP-[Y|N], NEIGHBOR (for locals).
• Offer choices on form: “Send me: (a) 3 similar homes, (b) a 2-minute value snapshot, or (c) lender options.”
• QR + Shortlink: Sign at the door to a simple “Thanks + Book tour” page (include calendar link).
• Photo/text permissions: Checkbox to allow property updates—keep it compliant for bulk sends.

The 1-Hour Plan: instant touches

• T+15 minutes: Send “thanks” text with soft CTA to a 2-minute plan or 3-home shortlist.
• T+45 minutes: Email with the property packet (disclosures/updates list if permitted) and a link to book a private tour.
• Tag outcomes: Replies = HOT cadence. No reply stays in WARM/WATCH until Day 1/Day 3 steps.

The 1-Day Plan: shortlist & appointment

• Curate 3 similar homes: Same price band + feature match (yard, garage, kitchen, school zone).
• Call attempt + voicemail: Friendly, 20–25 seconds max (script below).
• Calendar link: Offer two specific windows (“Today 6:30 or tomorrow 12:15?”) + reschedule link.

The 7-Day Plan: nurture & re-engage

• Day 3: Send price changes or a new match list. Ask a single qualifying question.
• Day 5: Quick market micro-update (DOM, list-to-sale ratio) with a clear takeaway.
• Day 7: Re-engagement text + “two options” close (tour vs. plan). If no response, move to monthly updates.

Copy/paste scripts: text, email & voicemail

Text — T+15 “Thanks + Next Step”

Hi [First Name]—Saad from today’s open house at [Street]. Thanks for stopping by! Want me to text 3 similar homes or a 2-minute plan for your next steps? (Reply 3HOMES or PLAN)

Email — T+45 “Packet + Tour Link”

Subject: Today’s open house—details & 2 quick options
Hi [First Name], great meeting you at [Street]. Here’s the info packet and a private-tour link. Option A: see 3 similar homes this week. Option B: I’ll send a 2-minute plan (budget, timing, next 2 moves). What’s best?

Voicemail — Day 1 (20–25 sec)

“Hey [First Name], Saad here—quick thanks for visiting [Street]. I’ve got 3 strong look-alikes and can line up a 30-minute tour block. Text me ‘3HOMES’ or ‘PLAN’ and I’ll send it right over.”

Text — Day 1 “Two Times” Close

Free for a quick tour block: today 6:30 or tomorrow 12:15? If neither works, send a time that does and I’ll lock it in. —Saad

Email — Day 3 “Price Changes + Single Question”

Subject: 2 updates that may change your shortlist
Two homes adjusted price today. Do you prefer yard size or newer interiors if you have to choose one? I’ll tune the list accordingly.

Text — Day 7 Re-engage

Still want me to send a tuned list this weekend or hold off for now? Either way—happy to help when the timing’s right. —Saad

Neighbor Track (if local address on sign-in)

Hi [First Name]—great meeting a neighbor. Want a 2-minute value snapshot for your address or a quick “sell-then-buy” plan? (Reply VALUE or PLAN)

Represented Buyer (agent = Yes)

Thanks for touring [Street]. Since you’re represented, I’ll send updates to you/your agent if you’d like—just say the word. If your agent wants the packet or a private-tour slot, I’ll coordinate.

Subject lines that get opened

• “3 matches like [Street]—want them?”
• “2 price changes today in [Area]”
• “Quick 2-minute plan for [City]?”
• “Tour block: today 6:30 or tomorrow 12:15?”
• “[Street] recap + easy next step”

CRM automation checklist

• Trigger: New sign-in → apply OH-[PropertyCode] + intent tags.
• Immediate: Auto-text (T+0) and auto-email (T+45) using templates above.
• Branching: If reply contains “3HOMES” → send shortlist; if “PLAN” → send 2-minute outline and booking link.
• Tasks: Create Day 1 call task; if no connect, schedule Day 3/Day 7 touches.
• Calendar: Include book-a-tour link in every touch; offer two specific time options.
• Pause rules: When appointment booked, pause nurture; resume if no show/no decision.
• Compliance: Only text opted-in contacts; include easy stop terms (STOP/UNSUBSCRIBE).

Common mistakes (and quick fixes)

• Generic asks: Replace “how can I help?” with “3 similar homes” or “2-minute plan.”
• Slow speed-to-lead: First text within 15 minutes. Calendar link in the first two touches.
• One-size cadence: Split HOT/WARM/WATCH and adjust frequency + ask.
• No tracking: Use unique property codes and note response keywords (3HOMES/PLAN) in the record.

FAQ & compliance notes

Do I need a fancy app? No. Any CRM with tags, templates, and basic automations will do.

What if they’re already represented? Be respectful—coordinate via their agent and provide info upon request.

Texting rules? Get consent at sign-in, honor opt-outs, and avoid sensitive timing. Check local/national regulations.