FSBO Scripts That Get Appointments (2025)
Nov 20, 2025
Updated for 2025 · zero fluff, just the exact words my coaching clients are using right now to turn cold FSBOs into signed listings
I’ve helped 800+ Northern VA families and closed $500M+ in sales. Here’s the exact FSBO script system my team uses to book more listing appointments—straightforward, results-driven, no fluff. These 7 scripts are the ones we actually dial, text, and email every single week to add 3–8 extra listing appointments per month without ever sounding like the “typical agent.”
Why FSBOs Are Your Fastest Path to Listings Right Now
Every single FSBO in your market is dealing with at least one of these right now:
- They have no clue if their price is realistic
- They’re getting zero real buyer traffic (Zillow views ≠ showings)
- They’re about to drown in paperwork and negotiations they’ve never done
When you show up as the agent who helps first, they drop the guard. That’s exactly how you go from “I’m never hiring an agent” to “When can you come over and look at the house?”
Your 7 Plug-and-Play FSBO Scripts (Steal These Today)
Hi {{FirstName}},
Selling by owner can save money… until it doesn’t. I help a lot of FSBOs in {{Neighborhood}} avoid the big headaches. Happy to jump on a 10-minute call and share what’s working right now — no pressure, just helpful info.
Work for you this week?
{{YourName}}
You: “Totally get it — most people feel that way at first. I’m not calling to list your house, I just hate seeing sellers leave money on the table. Mind if I share one quick thing that could add $10-20k to your bottom line?”
How to Deliver These So Sellers Actually Like You
- Smile when you talk — they hear it
- Never open with “Are you interested in listing?”
- Use their first name + street name every single time
- Always give them an easy “no” — removes pressure
- End every touch with a question
Exact Follow-Up Cadence My Clients Use
Day 2 → Email (Script 3)
Day 3–4 → Follow-up call (Script 5)
Day 5 → Buyer-in-hand text (Script 6)
Day 7 → Break-up script (Script 7)
That’s 3–6 touches in 7–10 days. Stop only when they book or explicitly tell you to stop.
Track These 4 Numbers Starting Tomorrow
- FSBOs contacted per week
- Appointments set
- Response rate (call vs text vs email)
- Listings signed from FSBO outreach
Most agents quit after one “no.” The ones printing paychecks keep going until the seller says “When can you come over?”
Quick FAQs From Agents I Coach
Do these scripts work on expired listings too? +
100%. Just swap the opener to “I saw your listing just came off the market…” and keep the same value-first tone.
What’s the best follow-up cadence? +
3–6 touches over 7–10 days, mixing call → text → email. Stop only when they book or explicitly tell you to stop.
Will these book me an appointment every single time? +
No script is magic — but these will easily 5–10× your current response rate if you actually use them consistently.
What if the seller is rude or hangs up? +
Smile, say “No worries at all — have a great day!” and move on. One rude seller = 10 polite ones waiting. Never take it personally.
Can I automate any of this? +
Yes — use your CRM to auto-send Script 2 (text) and Script 3 (email) the moment a new FSBO hits your list. Calls still need to be live for maximum impact.
Want My Entire 2025 Script Bundle?
FSBOs • Expireds • Circle Prospecting • Objection Handlers • Buyer Follow-Up — all the copy-paste scripts my coaching clients use to close 3–8 extra deals per month.
Grab the $7 Script Bundle Now Instant access · Works todayWritten by Saad Jamil | Jamil Academy
I only share what’s working right now for the agents I coach — no theory, no fluff, just scripts that book appointments and close deals.
Your Coach
