Expired Listing Scripts (2025): Book More Appointments
Nov 21, 2025
Updated for 2025 · step-by-step scripts to win expired listings, stay organized, and convert homeowners confidently
I’ve helped 800+ Northern VA families and closed $500M+ in sales. Here’s the exact expired listing script system my team uses to book more appointments—straightforward, results-driven, no fluff.
Why Expired Listings Are an Opportunity
Expired listings are motivated sellers who need guidance. Many agents fail here because they sound generic or pushy. Using a structured, consultative script system helps you:
- Stand out from previous agent attempts
- Build trust quickly
- Turn frustrated sellers into signed clients
Related: Layer this with your seller follow-up scripts and CMA pricing guide for end-to-end conversion.
Expired Listing Contact Flow
Scripts & Talking Points
Hi {{FirstName}},
I saw your home at {{Address}} recently expired. I want to share actionable strategies to relist and sell faster.
Can we schedule a quick 15-min consultation?
{{YourName}}
Objection Handling
Follow-Up Cadence
Day 1 → Value email with CMA or market insight
Day 2–3 → Second call attempt + text reminder
Day 4–5 → Third call attempt + email recap
Day 7 → Add to nurture list if no appointment
KPIs to Track Success
- Expired listings contacted
- Appointments booked
- Response rate per channel
- Conversion rate from appointment → signed listing
- Follow-up completion rate
FAQs
1. Can these scripts work for FSBOs too? +
Yes — adjust language to focus on selling without an agent.
2. How often should I follow up? +
3–6 touches over 7–10 days using phone, text, and email.
3. Do these scripts guarantee listings? +
No, but consistently using them with a consultative approach significantly improves appointment rates.
4. Should I leave a voicemail every time I call? +
Yes — keep it short, value-focused, and follow up with a text or email.
5. How do I handle a frustrated homeowner? +
Listen, acknowledge their frustration, provide actionable strategies, and avoid pressure.
Turn Expired Leads into Booked Appointments
My Lead-Flow Activation System gives you copy-paste SMS, email, and fast-follow workflows that convert clicks into conversations:
- Speed-to-lead scripts that feel human
- Works with Sierra / kvCORE / Follow Up Boss
- Simple tracking sheets to spot bottlenecks
Written by Saad Jamil | Jamil Academy
We help agents go from “invisible online” to “everywhere buyers & sellers look” with local SEO, systems, and coaching.
Your Coach
